Description

Senior product and design leader with 10+ years of experience delivering impactful, user-focused digital solutions across global markets. My expertise lies in strategic and practical design leadership, merging business objectives with user-centric design to tackle intricate challenges. I excel in nurturing top-notch design teams and consistently achieving outstanding results for both businesses and customers.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

SRMG Labs
Senior Manager/ Director - Experience Design
March 2023 - Today (3 years and 3 months)
Dubai - United Arab Emirates
• • Led product strategy & UX for 34+ global digital publications; improved adoption & user engagement
• • Owned product roadmaps, discovery processes, and go-to-market planning for international markets.
• • Leading the design and development of the design system for the organisation
• • Developed and deployed agile processes and ceremonies within the design team
• • Transitioning business from waterfall to agile mindsets
• • Onboarding design ops frameworks within the design team
• • Deployed new design and hand-off process
• • Embedding design thinking workshops with stakeholders
• • Developing, managing and nurturing the Design team to deliver exceptional work
• • Devising and embedding discovery processes
• • Evangelising a culture of user research within the organisation
• • Devised UX standards to standardised UX deliverables across the entire design team
• • Devising and evangelising a collaborative culture between design, content and engineering teams
Design Thinking User Experience Design Product management User Research Product design
Pollen
Senior Design Manager
January 2022 - August 2022 (7 months)
London, UK
• • Developed career progression framework
• • Representing Design to senior stakeholders
• • Leading a team of Product Designers of various levels
• • Developing, managing and nurturing the Design team to deliver exceptional work
• • Leading and coaching Principal Product Designers
• • Leading and facilitating outcomes and missions for collectives at the Senior leadership level Devising design standards to deliver expectational product design Implemented usertesting.com tool for the User Research team Leading customer messaging initiative to drive consistency with email comms Devising and evangelising a collaborative culture between design, engineering and product teams
Product design Service Design Team management User Research Design Thinking
BT Enterprise
Product Design Manager
July 2019 - December 2021 (2 years and 5 months)
London, UK
BT Group plc is multinational telecommunications with operations in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the UK.
• • Developed product design strategy and product design vision
• • Developed and validated new product design process
• • Transitioned design team to new Figma toolset
• • Representing UX to the senior leadership team and senior stakeholders
• • Leading a team 5 design leads to drive consistency and best practice to over 40 designers
• • Developing, managing and nurturing the Design team to deliver exceptional work
• • Devised design standards to ensure alignment and consistency of pixel-perfect design hand-off
• • Devised new hand-off process - 80% reduction in re-work and improved QA process
• • Devised UX standards to standardised UX deliverables across the entire design team
• • Managing multiple UX/UI contractors on flagship business critical projects
• • Delivering Design Thinking workshops
• • Developing strong relationships with UI, User researchers and Service designers to ensure projects are resourced appropriately
• • Developing, managing and embedding new ways of working including Agile Scrum teams, dual track and Lean UX processes
• • Enabling digital transformation by developing processes to assist the transition from waterfall to Agile methodologies
• • Ensuring that there is User testing cadence/rhythm in each sprint
• • Embedded new lean research capability into the design team
• • Devising and evangelising a collaborative culture between design and product teams
• • Devising and facilitating a steering group on foundation patterns for the new design system
Design Thinking Product design User Experience Design Agile method Service Design