Description

▪️Strategic and hands-on product leader and digital consultant with 12+ years of experience leading enterprise platforms across government and financial services.

▪️Specialized in workflow automation, customer engagement, and end-to-end product lifecycle management for large organizations.

▪️Proven ability to align platform strategy with business goals, manage complex API-driven integrations, and lead cross-functional teams across IT, UX, business and operations.

▪️Recognized for delivering scalable, compliant digital solutions that increase adoption, streamline governance, and enhance collaboration.

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Freelance
Digital Consultant
DIGITAL AND IT
September 2024 - Today (1 year and 9 months)
Dubai City, United Arab Emirates
Product Management (Insurance, 9 months): Continued to lead CRM development at Groupama, delivering new digital features and expanding platform adoption to 300 agents, enhancing user engagement and operational efficiency.
TNP CONSULTANTS
Senior Manager | Head of Digital CoE
BANKING AND INSURANCE
June 2019 - August 2024 (5 years and 3 months)
Paris, France
▪️CoE & Team Development: Built and directed a 10-person Digital Center of Excellence specializing in product innovation, CRM, and automation; drove €1.5M in annual revenue and managed 5+ key vendor partnerships.

▪️Product Strategy & Delivery (Insurance, 3 years): Led the end-to-end development of Groupama’s CRM covering sales, marketing, and customer service; delivered a 20% increase in commercial performance through intelligent workflows, personalized processes, and cross-channel orchestration.

▪️Cross-functional Leadership: Orchestrated 5 departments (IT, Sales, Marketing, Customer Service, Compliance) from discovery to go-live, and guided a 40-person team to ensure strategic alignment, timely delivery, and high-quality execution.

▪️Product Ownership (Government, 1.5 years): Owned full lifecycle of a €2.1B housing grant platform serving over 1M+ beneficiaries; defined acceptance criteria, prioritized backlog of 3,000+ items, and facilitated 50+ workshops aligning business and IT teams.
CGI (CH)
Engagement Manager | Solutions Architect
CONSULTING AND AUDITS
January 2013 - May 2019 (6 years and 4 months)
Paris, France
▪️Process Digitization (Banking, 2 years): Digitized onboarding, offboarding and KYC business processes at Société Générale, increasing efficiency across 25,000+ users and cutting SLA violations by 30%.

▪️Business Analysis & Agile Delivery (Banking, 1 year): Delivered 3 digital initiatives at LCL (workflow automation, e-signature, document capture) on time and on budget; led analysis and delivery coordination for BForBank mobile app.

▪️Solutions Architecture (Insurance, 2 years): Built API-first architectures and automated processes for subscription, fund payment, and transfer at AXA Wealth, reducing manual workload by 30%.

▪️Full-Stack Development (Public Banking, 1.5 years): Built 3 internal web applications for La Banque Postale to support government and public financing workflows (HTML, CSS, JS, PHP, MySQL).