Vicky Reynolds

I can help you create communications that are effective, genuine and aligned, with the resonance to elicit enduring changes in clinical practice and improve the patients’ experience. I believe that it’s possible to engage your audiences more effectively by taking a human-centred approach – one that’s based on the genuine needs and perceptions of clinicians and patients, and combines science, creativity, and powerful storytelling.

As a rare hybrid of medical education and healthcare advertising experience, I can combine robust science, with strategic and commercial acumen and a flare for compelling narrative, to creatively communicate the medical and scientific insights that underpin effective healthcare communications. I can bring this perspective and cross-discipline expertise to support your teams and build cohesion through their materials – from publications to sales aids to creative campaigns – for both prescription and over-the-counter products.

I help agencies and pharmaceutical companies break free from a restrictive lack of cross-functional collaboration and alignment to become industry trailblazers and therapy area leaders who develop cross-portfolio materials with genuine impact. I can help you to tailor your messaging and create communications with the resonance to elicit enduring changes in perspective and practice, and improve patient outcomes.

I pride myself on being someone you can rely on when you need peace of mind that a job will be done to time and to an exceptional standard, and who always delivers value beyond what’s briefed in. I'm the writer who brings a fresh perspective to your medical communications and medical integrity to your creative or commercial campaigns. I find the ‘so what’ in your data, unmet needs in your landscape, and gaps in your competitors’ (or internal) strategy. I can offer guidance, propose solutions, and write exactly what’s needed to make your communications unstoppable.

• Responsible for all healthcare advertising copy for the ghg London Creative teams

• Intrinsic role in the Strategy team to provide scientific and medical insight, facilitate clear communication of complex medical and scientific principles during creative briefs, and ensure the medical and scientific alignment of all content with the educational and promotional objectives of each client – from brief to deliverable – for both established accounts and new business

• Ensured creative concepts were underpinned by the highest standards of scientific and medical accuracy, to produce work with strong visual impact and the medical and scientific depth to resonate with healthcare professional and patient audiences

• Led the development of a range of materials, including rep- and self-led detail aids, patient education and support materials, pharmacist education materials, market shaping campaigns, new indication launches and advertising campaign evolution, in both digital and non-digital formats

• Responsible for reviewing all the work produced by the medical copywriters, and their professional development, whole-department resourcing, and strategic review and oversight for the creative copywriters

• Worked closely with the Executive and Associate Creative Directors to build a forward-thinking and award-winning healthcare creative department

• Led development of cross-agency medical education and strategic content for multiple therapy areas, including oncology, neuroscience, immunology and rare diseases

• Collaborated with other WPP agencies to produce market access documents, patient materials, market-shaping campaigns and multi-stakeholder reports

• Extensive client-facing and on-site experience, including advisory boards, standalone meetings and attendance at congresses

• Highly experienced in on-site and in-office competitor intelligence gathering, current and historical therapeutic landscape assessment, including interpretation and presentation of findings to inform client strategic planning

• Managed the development of all junior writers and co-ordinated resourcing for the London and Oxford offices