About Andrea
English
Native or bilingual
Experience
- Zebra Ink CommunicationCommunication Strategist & Consultant and ArtistOctober 2024 - Today (1 year and 8 months)United Arab EmiratesProviding strategically aligned communication and marketing services that enhance corporate brands and build a community-based workforce. • • •Developed full multi-channel business communication plan for a UAE-base AI startup.•Edited press write ups and website copy at the UNESCO Extended 45th session of the World Heritage Committee in Riyadh, KSA.•Wrote strategic boilerplate and developed branded templates.•Developed articles, partnership reviews, and digital content for multiple travel companies and media.•Crafted presentation materials and hosted training webinars.•Coached and mentored small business managers to refine social media, community management, and communication strategy.
- Marsh McLennanHead of Internal Communication - IMEAJanuary 2024 - October 2024 (9 months)Dubai - United Arab EmiratesMarsh McLennan is the world’s leading professional services firm in the areas of risk, strategy and people with more than 85,000 colleagues advise clients in 130 countries.I established a regional internal communication strategy for India, Middle East, and Africa focused on the firm’s new purpose and commitments, including the future of business, digitalization, and Artificial Intelligence.•Delivered a multi-channel IMEA Internal Communication plan with a regular messages cadence.•Evaluated communication channels and additional ways to amplify key messages to empower all regional teams.•Supported the office of the IMEA CEO and regional presidents; reporting progress to leaders and stakeholders.•Developed multiple campaign and corporate change communication plans like Learning Days to up-skill staff focused on digitalization and AI, mergers and acquisitions, digital platform migration, and crisis communication.
- JacobsMarketing and Communication ManagerNovember 2018 - February 2023 (4 years and 3 months)United Arab EmiratesJacobs is a global company providing a full spectrum of professional services including consulting, technical, scientific, and project delivery for the government and private sector.My role established and oversaw a Middle East external marketing and internal communication program; creating meaningful messages and information about Jacobs and focused on employees and their contribution to the business.•Member and contributor to the regional leadership team.•Participated in developing the business’ Middle East Strategy, reflecting Jacobs’ culture and values.•Achieved the highest internal email open rate by region.•Reduced email by 32% From 2019 to 2020.•Represented 70 nationalities and mentored and educated employees to improve their business communication.•Effectively shared crisis communication – most notably throughout the Pandemic. Delivered Jacobs partnership with Expo 2020 Dubai.•Created employee value propositions to attract and retain talent.•Served as a Positive Mental Health Champion and joined employee networks. •Grew a marcom “team of me” to six other members.
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Education
- Bachelor of ArtsCalvin University2001BA, Communication Arts & Sciences Emphasized coursework in Graphic Design and Marketing. Served on Student Senate. NCAA III, All American Javelin Thrower.