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Andrea R.AR

Andrea R.

Marketing and Internal Communication Consultant

$500/day
Abu Dhabi Island and Internal Islands City, AE
15+ years

Average response time: 1 hour

About Andrea

I am a communication leader, an artist, and a traveler with values rooted in people, community, and the planet. I bring a marketing and communication career shaped by creativity, cultural fluency, and a genuine desire to make a positive impact.

Of my 25 years of experience, I’ve spent the last 11 years based in the United Arab Emirates; leading regional teams at multinational companies across the Middle East, India, and Africa. I have encouraged a sense of belonging among employees from over 70 nationalities. I specialize in developing programs that use storytelling and visual communication to inform, engage, and inspire action. By crafting communication plans, creating compelling content, or writing employee value propositions, my messages resonate with their audience.

Colleagues know me for elevating the quality of internal communication, mentoring and training team members, and promoting thought leadership efforts that make their expertise stand out. My work improves awareness, boosts engagement, and strengthens brand equity.
Curiosity drives me. I like to learn new things, I’m passionate about environmental and social sustainability – and believe that inclusive collaboration is key to building stronger communities at work and beyond.

Thank you for considering my credentials. I welcome the chance to help shape your communication program and contribute to your success.
  • English

    Native or bilingual

Can work on-site
Abu Dhabi Island and Internal Islands City (up to 50km), Dubai City (up to 30km), Ras al-Khaimah (up to 10km)

Experience

  • Zebra Ink Communication
    Communication Strategist & Consultant and Artist
    October 2024 - Today (1 year and 8 months)
    United Arab Emirates
    Providing strategically aligned communication and marketing services that enhance corporate brands and build a community-based workforce. • • •Developed full multi-channel business communication plan for a UAE-base AI startup.
    •Edited press write ups and website copy at the UNESCO Extended 45th session of the World Heritage Committee in Riyadh, KSA.
    •Wrote strategic boilerplate and developed branded templates.
    •Developed articles, partnership reviews, and digital content for multiple travel companies and media.
    •Crafted presentation materials and hosted training webinars.
    •Coached and mentored small business managers to refine social media, community management, and communication strategy.
    Communication strategy Social media Editorial Brand content Communication
  • Marsh McLennan
    Head of Internal Communication - IMEA
    January 2024 - October 2024 (9 months)
    Dubai - United Arab Emirates
    Marsh McLennan is the world’s leading professional services firm in the areas of risk, strategy and people with more than 85,000 colleagues advise clients in 130 countries.
    I established a regional internal communication strategy for India, Middle East, and Africa focused on the firm’s new purpose and commitments, including the future of business, digitalization, and Artificial Intelligence.
    •Delivered a multi-channel IMEA Internal Communication plan with a regular messages cadence.
    •Evaluated communication channels and additional ways to amplify key messages to empower all regional teams.
    •Supported the office of the IMEA CEO and regional presidents; reporting progress to leaders and stakeholders.
    •Developed multiple campaign and corporate change communication plans like Learning Days to up-skill staff focused on digitalization and AI, mergers and acquisitions, digital platform migration, and crisis communication.
    Internal communication Communication strategy acquisition communication leadership communication employee engagement
  • Jacobs
    Marketing and Communication Manager
    November 2018 - February 2023 (4 years and 3 months)
    United Arab Emirates
    Jacobs is a global company providing a full spectrum of professional services including consulting, technical, scientific, and project delivery for the government and private sector.

    My role established and oversaw a Middle East external marketing and internal communication program; creating meaningful messages and information about Jacobs and focused on employees and their contribution to the business.
    •Member and contributor to the regional leadership team.
    •Participated in developing the business’ Middle East Strategy, reflecting Jacobs’ culture and values.
    •Achieved the highest internal email open rate by region.
    •Reduced email by 32% From 2019 to 2020.
    •Represented 70 nationalities and mentored and educated employees to improve their business communication.
    •Effectively shared crisis communication – most notably throughout the Pandemic. Delivered Jacobs partnership with Expo 2020 Dubai.
    •Created employee value propositions to attract and retain talent.
    •Served as a Positive Mental Health Champion and joined employee networks. •Grew a marcom “team of me” to six other members.
    Internal communication Corporate strategy Communication strategy LinkedIn Marketing Marketing

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Education

  • Bachelor of Arts
    Calvin University
    2001
    BA, Communication Arts & Sciences Emphasized coursework in Graphic Design and Marketing. Served on Student Senate. NCAA III, All American Javelin Thrower.

Skill set

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