About Tarannum
I lead a dedicated team of creative professionals specializing in retail packaging design, brand identity design, and POS display design, with over 30 years of combined experience across markets including the UAE, UK, Saudi Arabia, Australia, Kuwait, Egypt, Pakistan, Angola, Zambia, Mozambique, Bahrain, Oman, and beyond. Our expertise spans luxury and FMCG packaging, POS materials, and food illustration—delivering end-to-end solutions from concept to print. We combine visual artistry with strategic insight to create packaging that elevates brand presence, maximizes shelf impact, drives consumer engagement, and delivers measurable results. Contact me to discuss your packaging project, or let’s talk about how I can bring your brand to life.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Sapphire GraphicsSpecialist in packaging, promotional material & Illustration.RESTAURANTS AND FOOD SERVICEFebruary 2001 - Today (25 years and 4 months)Dubai, United Arab EmiratesWith over [30 years] in the design industry, I’ve worked with both local and international clients across various sectors including FMCG, retail.I started my career as a packaging designer with a leading Swedish franchise, where I developed packaging lines, in-store branding, and POS material for multiple product launches. Later, I established my own design studio, providing creative services to brands in the UAE, Australia, UK, Kuwait, Egypt, Oman, Bahrain, Angola, Pakistan and beyond.Key highlights:• Designed packaging and promotional campaigns for food, beauty, and lifestyle brands• Created illustration-based product branding and thematic visuals for marketing• Handled complete project cycles from briefing and concept to print-ready and digital delivery• Supported clients with responsive web design and eCommerce visuals
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Education
- Degree: (M.F.A.) Master of Fine Arts GradeUniversity of the Punjab1983(M.F.A.) Master of Fine Arts Grade: First Division, (B.F.A.) Bachelor of Fine Arts Grade: First Division
Certifications
- Silver medal and certificate of honour in 2nd intercollegiate art exhibition in graphic arthobbies club, University of engineering and technology.
- Bronze medal in graphic art (on poster)Al Jehad 3/3 Pakistan