Description

I help brands, founders and real estate developers bring clarity to their positioning, elevate their messaging and tell stories that sell.

As a Brand & Marketing Strategist based in Dubai, I combine strategic thinking with strong narrative skills to transform complex ideas into clear, compelling communication.

Over the past 15+ years, I’ve worked with premium brands, real estate developers, lifestyle companies and fast-growing startups — supporting them with strategy, brand voice development, content architecture and high-end presentation storytelling.

Clients come to me when they:

• feel their brand lacks clarity or direction

• prepare to launch a new project or product

• require strong messaging and brand voice

• need a clear narrative for investors, partners or sales teams

• want to position themselves in the premium segment

• struggle to articulate their value in a simple, powerful way

What I bring to the table:

• brand strategy & positioning frameworks

• brand voice & messaging systems

• storytelling for decks, landing pages and campaigns

• investor & sales presentations (structure, logic, narrative)

• luxury-level copywriting (real estate, lifestyle, hospitality)

• consulting sessions to bring clarity, focus and direction

I understand both the creative and commercial side of branding — which helps my clients make decisions faster, communicate with confidence and present their ideas clearly to the market.

If you need a strategist who thinks deeply, structures ideas sharply and delivers with elegance — let’s collaborate.

Languages

Russian
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

MERED
Marketing Manager
March 2024 - Today (2 years and 3 months)
Dubai - United Arab Emirates
At MERED, I lead strategic marketing initiatives for high-end real estate developments in Dubai and Abu Dhabi, shaping brand positioning, communication frameworks and go-to-market strategies for large-scale residential projects.

My role focuses on transforming complex developer propositions into clear, compelling narratives that resonate with buyers, investors and brokers.

Key contributions include:

• Brand strategy & positioning: Developing messaging systems, value propositions and storytelling frameworks for flagship projects, ensuring consistency across architecture, design, sales and digital touchpoints.
• Go-to-market strategy: Structuring launch frameworks, audience segmentation, buyer journeys and communication plans for premium developments.
• High-impact presentations: Creating investor and broker decks, sales narratives and brand storylines that drive alignment and accelerate decision-making.
• Narrative-driven content: Shaping communication for websites, teasers, brochures, email campaigns and PR materials to strengthen project desirability and market differentiation.
• Broker engagement: Designing engagement concepts, loyalty mechanics and communication flows to strengthen long-term broker partnerships.
• Cross-team leadership: Collaborating with architects, designers, sales teams and external agencies to ensure the brand story is reflected across all materials and customer touchpoints.

Impact:
Supported the launch and positioning of MERED’s new developments, strengthened brand perception, and helped enhance sales efficiency through clearer communication, stronger narratives and improved market differentiation.
Range of projects in Dubai
Fractional CMO
October 2023 - February 2024 (4 months)
Dubai, United Arab Emirates
Majlis, Midtown Factory LLC – Dubai, UAE
Brand Launch & Go-to-Market Strategy
Majlis, produced in Dubai, innovatively crafts a 100% halal, non-alcoholic beverage, offering a modern take on traditional Arabian Ale with high-tech production methods.

Key contributions:
Complete brand and product launch in the UAE
Packaging, website, social media & visual identity development
GTM strategy and omni-channel communication
Digital campaigns and content architecture
Exhibitions & retail activation to accelerate awareness

Gulf Flowers – Dubai, UAE
Marketing Strategy & Digital Transformation
A leading wholesale cut flowers and decor supplier in the UAE, operating from a 5000 sq meters Cash & Carry premises and an Online Market.

Key contributions:
Full marketing strategy (brand, product, digital)
Content ecosystem: photography, catalogues, website UX
Social media, CRM, ORM & influencer strategy
Offline events & partnerships to elevate brand visibility
Support for e-commerce sales growth
Go-to-Market (GTM) Strategy Marketing and Communications Planning
STONETREE HOLDING
Marketing Director
March 2023 - October 2023 (7 months)
Dubai - United Arab Emirates
In this role I assumed ownership of the marketing function across the group of companies, executed rebranding, led imagery and client acquisition strategies which drove business growth
• ● Assembled and led a high-performing marketing team (3 subordinates and 4 external partners)
• ● Orchestrated rebranding efforts, new website development, social media, content and ORM marketing strategies, resulting in a fresh and compelling brand image and organic leads growth: by 15% in real estate, 24% in property management and over 150% in technical service
• ● Managed and optimized paid advertising campaigns (Facebook Ads, Yandex Direct, Google Ads, Telegram Ads) and influencer marketing, which led to sustainable leads flow and CAC decrease by 12%
• ● Managed marketing budget and P&L, improved ROMI by average 9%