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Sohini RoySR

Sohini Roy

Strategic Brand Solutions

On-demand
Delhi, IN
8-15 years

Average response time: 1 hour

About Sohini

A brand strategist with a passion for storytelling, helping brands craft compelling narratives that resonate with their target audience. Curating experiences at the intersection of Art x Design x Experience through narratives and strategic solutions that will help your brand or product sell bettter. Be it social media or interactions at touchpoints!

Driven by research from consumer insights along with an in-depth understanding of human-centered behavioral study to craft a story thus in turn transition your product into a strong brand that connects with your consumers on a deeper level.

Learning everyday!

Categories Handled: Personal Care | Technology | Foods | Fashion | Hospitality | Automobiles | Infrastructure | Lifestyle
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Self Employed
    Independent Brand Strategist
    September 2022 - Today (3 years and 9 months)
    Content & Communication Lead
  • 21CC Education
    Brand Strategist
    May 2020 - August 2022 (2 years and 3 months)
  • Seventy Event Media Group
    Senior Manager - Brand Solutions
    October 2018 - December 2019 (1 year and 2 months)
    Mumbai, Maharashtra, India

    • Conceptualise strategies and solutions to address clients' challenges
    • Pitch, close and manage deals with major brands
    • Respond to agency Requests for Proposal (RFPs) through brand solutions proposals & presentations
    • Develop and maintain client relationships
    • Use both qualitative and quantitative research to support benefits of brands experiences
    • Provide consistent communication with Ops, Client Services, and Finance
    • Conceptualising and Development of Intellectual Property along with media buying & sponsorship management

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Education

  • LMDP , Decoding Consumer Culture
    MICA | The School of Ideas
    2023
    LMDP , Decoding Consumer Culture
  • Master of Business
    National Law School of India University
    2014
    Master's degree, Business Law

Skill set (6)

Categories