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Sofia PicónSP

Sofia Picón

Content Creator, Community Management and Strategy

$232/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Sofia

I help brands and creators grow on social media through video, content and strategy.
Here’s how I can help you:
Video editing
• Short-form video for TikTok, Reels & Shorts
• Long-form video editing
• Subtitles, hooks, pacing, music and storytelling
• Repurposing content for multiple platforms
Content creation
• Instagram carousels & social media graphics
• Content ideas and scripting
• UGC-style content for ads and organic social
• Platform-optimised formats designed to perform
Social media strategy
• Content strategy & funnel planning
• Monthly content calendars
• Instagram & TikTok growth strategy
• Campaign planning and creative direction
Community & account support
• Community management
• Posting and scheduling
• Performance tracking and reporting
You can hire me for individual services or full content packages.
I’ve been creating and editing content for years through my own personal brand and collaborations with agencies and brands, so I understand both the creative and the strategic side of social media.
If you need someone creative, proactive and reliable to support your content and social media, I’d love to work together.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Digital & Community Management
    January 2020 - Today (6 years and 5 months)
    Madrid, Spain
    I help brands build engaged communities and turn followers into loyal customers. I manage content planning, posting, audience interaction, and DM conversations while aligning daily activity with brand tone and business goals.
  • Freelance
    Content Creator
    September 2021 - Today (4 years and 9 months)
    Madrid, Spain
    I create platform-native content designed to capture attention and drive engagement across Instagram and TikTok. From concept to final delivery, I focus on storytelling, visual identity, and content that feels natural and relatable.
  • Freelance
    UGC Strategy & Funnel Specialist
    January 2023 - Today (3 years and 5 months)
    I design full-funnel UGC strategies that connect awareness, engagement, and conversion. I build content frameworks, define formats, and create repeatable systems brands can use to grow consistently and drive results.

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Education

  • TÉCNICO SUPERIOR EN PRODUCCIÓN
    CIFP Imaxe e Son
    TÉCNICO SUPERIOR EN PRODUCCIÓN
  • AUTODIRIGIDA

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