Sandrine P.

With +20 years of experience in strategic and operational marketing, I am passionate about empowering businesses to navigate the complexities of digital and AI transformation. As an International Fractional Chief Operation Officer / Marketing Officer, I partner with SMEs, PMIs, and ETIs to drive their business towards excellence through data-driven management, process optimization, human transformation, and marketing-commercial alignment.

I have a proven track record of creating and implementing innovative marketing strategies, establishing strategic partnerships, leading multicultural teams, and managing global budgets across various industries: entertainment, e-travel, e-commerce, media, new tech, leisure, and wine, and markets: USA, EU, MiddleEast & Africa.

I have a master's degree in marketing and communication, and a certificate in digital & AI transformation from UCBerkeley.

I am always eager to learn and discover new trends and technologies, especially in data and AI and their implications in marketing and in our day-to-day life. I thrive in multi-cultural environments, thanks to my lively interest in people and my open-mindedness. I love embracing change and taking on new challenges.

My mission is to drive your business towards excellence through data-driven management, process optimization, and human transformation. I specialize in:

- Human Transformation: Cultivating leadership, culture, and engagement.

- Process & Tools: Enhancing efficiency with innovative technology.

- Marketing-Commercial Alignment: Boosting ROI through unified strategies.

- Data Management: Informing decisions with precise analytics.

- Sustainable Growth: Crafting strategic marketing for long-term success.