About Samet
I make the complex simple and build bridges between technology, strategy and business
impact.
With over 12 years of experience in digital agencies, corporations and international projects, I
support companies in mastering their digital challenges - from AI-supported solutions to agile
transformations and the optimization of digital processes.
I am a generalist with depth.
German
Native or bilingual
English
Fluent
Turkish
Native or bilingual
Remote only
Primarily works remotely
Experience
- LUFTHANSA AIRLINESChief of Staff & Product OwnerAVIATION AND AEROSPACENovember 2023 - November 2024 (1 year)Frankfurt, HE, Germany
- Development of a token-based loyalty program for Lufthansa employees within a
- health app.
- Management of a creative team for the implementation of a company health
- strategy pilot project and support of the intranet in AEM
- Introduction of a 360° Power BI dashboard that made management decisions 25%
- more efficient
- Implementation of an agile governance model that reduced process times by 30%
- Consulting in a high-risk environment with the aim of making working groups more
- productive and collaborative
- Organizing on-site events for a total of 10,000 people
- E.ON SEClient Service DirectorENERGY AND UTILITIESJune 2023 - January 2024 (7 months)Munich, GermanyOn behalf of DDB Germany
- Responsible for the development of 10+ data-driven campaigns with a total volume of € 5 million
- Implementation of a cross-selling approach between tariffs & solutions that increased the conversion rate by 20•
- Optimization of internal governance models and 14% increase in campaign capacity in staffing
- Planning and implementation of sweepstake campaigns to increase user interaction for 25 million potential households
- Branding and development of a new product for natural gas
- Design and implementation of a comprehensive digital marketing strategy for 2 years
- HARTMANNDigital Project Manager & Agile Scrum MasterHEALTH AND WELLNESSNovember 2021 - June 2023 (1 year and 7 months)Munich, GermanyOn behalf of Ray Sono AG,
- management of the design relaunch of the B2C eCommerce store for hartmann-direct, sales increase of 40% within one year
- Optimization of the customer journey, reduction of the abandonment rate in the checkout process by 25%
- Introduction of a customizable loyalty program with a 3-tier points system
- Development of an eDetailing app for sales with Salesforce integration, used by 500+ sales employees worldwide
- Content migration from the Bode Science Center to central knowledge provision with 10,000 pages on the Adobe Experience Manager platform
- Increasing brand presence by relaunching the corporate website for Hartmann
- Conducting 50 user interviews and creating 6 different customer journeys
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Education
- PMI Agile Certified PractitionerProject Management Institute2024PMI Agile Certified Practitioner
- 2nd state examination: Economics & PoliticsState of Rhineland-Palatinate20222nd state examination: Economics & Politics