Description

With 6+ years of experience at LVMH, L’Oréal and in consulting, I combine Marketing, CRM, & Training to drive engagement and elevate brand experience. Highly adaptable and results-driven, I thrive in dynamic environments and enjoy working closely with teams to bring ideas to life and empower them through impactful learning strategies.

✔️ Beauty & luxury expertise

✔️ Strategic marketing, CRM & training programs design

✔️ Executive-level PowerPoint skills

✔️ Data analysis & performance tracking

✔️ Project & agency management

Based in Dubai, available for freelance missions!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Dubai City (up to 50km), Abu Dhabi Island and Internal Islands City (up to 10km)

ClaraVista
Senior Strategy Consultant in Marketing & CRM
CONSULTING AND AUDITS
January 2023 - January 2025 (2 years)
Paris, France
Frame & develop Clienteling strategies of two high-cosmetics brands: build the Clienteling vision & promise, create the associated training guidelines & innovative assets, support all strategical presentations, oversee the development of a Clienteling app, animate seminars and training sessions to assist the implementation for Asian markets
Design a localized CRM activation strategy for a leader Champagne house: in a D2C context, state business objectives for client acquisition & retention, identify target populations and develop the O+O activation plans
Build the Education strategy of a luxury cosmetics brand: set the project’s ambition, pillars & methodology, onboard & interview all the stakeholders, design the roadmap and training tools for roll-out
Analyse CRM data to identify growth opportunities and nurture strategic orientations for a cosmetics brand
Frame a Data Governance: analyse client data practices and define governance roles and objectives
Data-driven Marketing Clienteling Agile CRM Marketing Strategy Training Microsoft Powerpoint Customer Loyalty/ Retention Data analysis
Guerlain (LVMH)
International Training Manager
FASHION AND COSMETICS
January 2020 - January 2022 (2 years)
Paris, France
Project Manager on Skincare & Retail Excellence:
Defined the global training strategy for the Skincare category, aligning with brand objectives and retail excellence standards
Created training contents, focusing on blended-learning formats combining in-class, e-learning, and interactive modules (gamification)
Oversaw project management of the Guerlain Academy launch, ensuring seamless coordination with cross-functional teams
Produced high-level PowerPoint presentations and training toolkits to support internal teams and elevate product storytelling
Developed engaging learning experiences to enhance product expertise and elevate the client journey at every touchpoint
Facilitated workshops and training seminars to upskill internal teams and international markets
Guerlain (LVMH)
APAC Regional Marketing Executive
FASHION AND COSMETICS
January 2019 - January 2020 (1 year)
Hong Kong
Project leader on the Makeup category for the APAC region:
Conduct advanced quantitative business analysis to drive strategic decision-making & refine market activation plans
Lead the dimensioning of new product launches, challenging market forecasts accuracy across the region
Drive post-launch analysis & regional reports to assess business impact and improve future go-to-market strategies
Rationalize regional assortments by consolidating local catalogues and leading portfolio alignment