About Ramsha
I am a seasoned digital marketing professional with a passion for elevating brands through social media and other mediums. I have 5-years of experience and a demonstrated history of working in both B2C and B2B roles, across agency and in-house, in both freelance and full-time positions. I am looking to join a quality company where I can creatively weave visual, audio, and written content through carefully crafted marketing campaigns. I look forward to telling the stories that trigger interest, build awareness and generate excitement.
The core skills I hold are:
• Copywriting.
• Content Creation and Planning.
• Event Coverage.
• Community Management.
• Subscriptions Management.
• Performance Reporting & Analysis.
• Strategy Creation.
• Customer journeys and Personas.
• Market Research and Planning.
• Influencer Marketing.
• Market Automation Tools (from onboarding to execution).
• Email Marketing.
• Basic visual designing.
Let's connect ator drop me a message at
English
Native or bilingual
Urdu
Fluent
Can work on-site
Dubai (up to 50km)
Experience
- Tearsheet LLCGlobal Social Media Director/Project Head (promotion)PRESS AND MEDIASeptember 2022 - March 2023 (7 months)New York, United StatesResponsible for developing digital marketing strategies-Conducting market research and analyzing online metrics-Reviewing and drafting digital content such as articles, advertisements, website copies, email marketing campaigns and social media posts.-Develop all strategic and activation briefs for internal/external partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results.-Business Lead/Project Head for Piano (Marketing automation tool) responsible for TS's subscription product, its P&L, managing the marketing team, and the relationship with the editorial and sales teams.-Led the brand website redesign. References, presentations can be shared upon request.-Assisted with design and content for company presentations, media and partner kits.
- Tearsheet LLCBrand and Marketing Communications ManagerPRESS AND MEDIAOctober 2020 - September 2022 (1 year and 11 months)New York, United States-Business Lead/Project Head for Piano (Marketing automation tool) responsible for TS's subscription product, its P&L, managing the marketing team, and the relationship with the editorial and ad sales teams.-I create, launch, and manage marketing campaigns and then test everything that drives conversions.-Managing the company’s digital presence and social media platforms.-Responsible for all marketing materials & communication for the US fintech and financial services industry- Oversee content calendar and effectively use monitoring tools to spot opportunities for engaging in trending topics and social conversations-Managing correspondence & email marketing for events, conferences and subscriptions-Co-ordinating emails and videoconferences with prospects, advertisers, subscribers and partners-Working apace with Tearsheet Studios to produce organic and sponsored content.- Oversee development and execution of Industry and Country social media campaigns
- GoLive Pvt. Ltd.Assistant Business Development Manager & Creative LeadPRESS AND MEDIADecember 2019 - May 2021 (1 year and 5 months)Islamabad, Islamabad Capital Territory, Pakistan-Managed social media networks for clients ranging from foods and beverages, fashion, retail and telecommunication networks.|-Created presentations and pitches for clients.-Created creative briefs and visual guidance documentation.-Social media analytics reporting.
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Education
- Bachelor of Business & Bachelor of ArtsNational University of Sciences and Technology (NUST)2016Bachelor of Business Administration (B.B.A.), Marketing