About Rachele
Je suis Rachele Martignoni, Consultante avec plus de 10 ans d’expérience dans la conception et le déploiement de campagnes globales à fort impact pour des marques internationales des secteurs Fashion, Beauty, Cosmétique et Lifestyle.
Je suis bilingue Italien - Français.
✔️ Social Media Management
✔️ Conseil en personal & brand branding
✔️ Brand strategy & expériences de marque
✔️ Réseau de créateurs internationaux
Ils m'ont fait confiance:
-L’Oréal
- Estée Lauder
- Intimissimi
- Amazon
- Nuxe
- MAC Cosmetics
- Vestiaire Collective et d’autres
Réalisations majeures
✔️ Pilotage de campagnes globales multi-canales
✔️ Community management
✔️ Direction et montée en compétence d’équipes créatives performantes
✔️ Organisation d’événements à forte valeur d’image et d’engagement
✔️ Social Media & Content Management
📍 France / Worldwide
Langues
🇮🇹 Italien : langue maternelle
🇬🇧 Anglais : courant
🇫🇷 Français : bilingue
🇪🇸 Espagnol : notions
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Cosmic Agency - TikTok PartnerSenior Project ManagerMarch 2024 - December 2025 (1 year and 9 months)Paris, FranceProduced and coordinated exclusive communication campaigns and events forluxury clients: Estée Lauder, Chopard, Clinique, Paco Rabanne & more.Led all event production phases: venue scouting, creative concept, guest list, talentcoordination, post-event reporting.Led a team of 4 junior project managers.
- L'Oréal SA - L'Oréal FranceCommunity Manager KérastaseFASHION AND COSMETICSJuly 2022 - March 2024 (1 year and 8 months)Paris, France
- Managed global social media strategy for Kérastase B2B Accounts
- Developed monthly content working closely with the L’Oréal Education & Product teams
- Executed product seeding, monitored influencers campaigns using Traackr and analyzed results
- Daily community management with Sprinklr & Monthly KPIs delivery
- Improvement of the content strategy working closely cross team (B2B/B2C)
- Istituto MarangoniCommunication, Digital & Events ManagerSeptember 2021 - March 2022 (6 months)Paris, FranceDirection of the external and internal Communication Strategy of Istituto Marangoni Paris School• Social Media Management: content strategy and creation, organic and paid digital strategy• Business Development; research of key Partners for special projects with Lead Management objectives• Implemented and monitored media and public relations, online and offline strategy to maximize ROI• Managed and improved acquisition, conversion and loyalty levers• Day-to-day management of the press office and SEO Agency• Project Management: coordination of different Services (Sales, Academic and Career)• Events Organization• Coordination of 1 employee directly reporting to me
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Education
- Bachelor's degree, Lingue e letterature straniereUniversità degli Studi di Milano2015Bachelor's degree, Lingue e letterature straniere
- RecitazioneQuelli di grock - Accademia Teatrale2012Recitazione