Skill set
Industry fields of expertise
Racha in a few words
10+ years of international experience in Sales, Strategy, Category, and Operations within Tech, Automotive, F&B, and Import/Export across Europe, Far East, Middle East, and North Africa. I work cross-functionally with international teams, internally within the company and externally with suppliers, customers, and partners, to achieve goals with higher efficiency.
Skills: Business processes, Business analytics, Strategy, Operations, Business models, Key Accounts Management, Business Planning, Business Development, Category Management, Growth Consultation
Experience
- IndependentIndependent ConsultantCONSULTING & AUDITSFebruary 2023 - Today (2 years and 2 months)Paris, FranceI consult companies on projects related to Sales, Operations, Business plan/model, and Strategic partnerships.• KASO (Food tech company) in GCC: Led due diligence and business strategy overhaul for Series A readiness, optimizing processes, refining metrics, structuring teams, and strengthening the business model to attract investment.• SixièmeHomme (Recruitment platform) in France: Advised on Sales team formation, performance metrics, and process optimization. Developed a strategic Sales Playbook for market launch, outlining best practices and scalable growth strategies.• [Confidential] Logistics tech Company in APAC: Business Plan & UAE GTM Consultancy. Developed the UAE business plan and go-to-market strategy, optimizing positioning, partnerships, and sales models for sustainable expansion.
- KASO (YC W22)Director, Operational ExcellenceDIGITAL & ITSeptember 2021 - September 2022 (1 year and 1 month)Dubai, United Arab EmiratesIdentified and addressed bottlenecks and structural gaps early to ensure scalability, timely roadmap execution, and effective market delivery of value propositions. Established foundational structures, improved processes, developed assets, and advised on strategy, external communication, OKRs, and budgets. Managed a team of 10.
- Talabat | Delivery HeroHead of Key AccountsE-COMMERCEAugust 2019 - July 2021 (1 year and 11 months)Dubaï, United Arab EmiratesManaged a team of 13. Responsible for a significantly large portion of UAE’s business across two verticals through Strategic Business Planning, Performance Objectives and Analytics, and Key Partnerships Management.
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Education
- Master II: International strategic managementUniversity of Paris X2015
- Bachelor of Engineering: Communication TechnologyNational Taiwan Normal University2011
- Master I: Business and consultancyIAE Paris-Est2014
- Artificial IntelligenceUniversity of Bath2021