Description

10+ years of international experience in Sales, Strategy, Category, and Operations within Tech, Automotive, F&B, and Import/Export across Europe, Far East, Middle East, and North Africa. I work cross-functionally with international teams, internally within the company and externally with suppliers, customers, and partners, to achieve goals with higher efficiency.

Skills: Business processes, Business analytics, Strategy, Operations, Business models, Key Accounts Management, Business Planning, Business Development, Category Management, Growth Consultation

Industry field of expertise

Languages

French
Conversational
Arabic
Native or bilingual
Chinese
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km), Abu Dhabi Island and Internal Islands City (up to 10km)

Independent
Independent Consultant
CONSULTING AND AUDITS
February 2023 - Today (3 years and 4 months)
Paris, France
I consult companies on projects related to Sales, Operations, Business plan/model, and Strategic partnerships.

• KASO (Food tech company) in GCC: Led due diligence and business strategy overhaul for Series A readiness, optimizing processes, refining metrics, structuring teams, and strengthening the business model to attract investment.

• SixièmeHomme (Recruitment platform) in France: Advised on Sales team formation, performance metrics, and process optimization. Developed a strategic Sales Playbook for market launch, outlining best practices and scalable growth strategies.

• [Confidential] Logistics tech Company in APAC: Business Plan & UAE GTM Consultancy. Developed the UAE business plan and go-to-market strategy, optimizing positioning, partnerships, and sales models for sustainable expansion.
Consulting Sales Excellence Business Plan Development Business model Go-to-Market (GTM) Strategy
KASO (YC W22)
Director, Operational Excellence
DIGITAL AND IT
September 2021 - September 2022 (1 year and 1 month)
Dubai, United Arab Emirates
Identified and addressed bottlenecks and structural gaps early to ensure scalability, timely roadmap execution, and effective market delivery of value propositions. Established foundational structures, improved processes, developed assets, and advised on strategy, external communication, OKRs, and budgets. Managed a team of 10.
Salesforce Customer Relationship Management (CRM) Business model Sales Excellence Operational excellence Processes Business analysis Go-to-Market (GTM) Strategy Partnerships Business intelligence Account management Partnership Management
Talabat | Delivery Hero
Head of Key Accounts
E-COMMERCE
August 2019 - July 2021 (1 year and 11 months)
Dubaï, United Arab Emirates
Managed a team of 13. Responsible for a significantly large portion of UAE’s business across two verticals through Strategic Business Planning, Performance Objectives and Analytics, and Key Partnerships Management.
Business plannning Business development Commercial strategy Business analysis Operations analysis Project management Negotiations Stakeholder management

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Master II: International strategic management
University of Paris X
2015
Bachelor of Engineering: Communication Technology
National Taiwan Normal University
2011

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Racha Khayal

Sales and Operational Excellence

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