About Olaia
Hi, I’m Olaia 👋
I’m a Senior Product Designer with 7+ years of experience designing B2B SaaS products, complex workflows, and data-heavy systems. I help teams bring clarity to complexity structuring information-heavy experiences, simplifying workflows, and building scalable design systems that support product growth.
Previously, I worked at Capchase, leading end-to-end design initiatives in a fast-growing fintech environment, partnering closely with Product and Engineering from discovery to delivery. Before that, at Propelland, I designed digital services for global brands including Coca-Cola, McDonald’s, Telefonica, BBVA... balancing UX, business needs, and technical feasibility.
With a background in Industrial Design, I approach digital products as systems focusing on structure, cohesion, and thoughtful execution. At the same time, I deeply value craft and visual sensitivity. In an increasingly automated design landscape, I believe strong aesthetic judgment, attention to detail, and a human touch are more important than ever.
Currently working independently and open to freelance collaborations and long-term product partnerships.
Spanish
Native or bilingual
English
Fluent
Basque
Native or bilingual
Italian
Fluent
Can work on-site
Pamplona (up to 50km), Madrid (up to 50km), San Sebastián (up to 50km), Barcelona (up to 50km)
Experience
- CapchaseProduct DesignerOctober 2021 - October 2025 (4 years)Madrid, Spain• Led end-to-end design initiatives across core B2B fintech product areas, owning discovery, problem framing, solution design, and delivery.• Partnered closely with Product Managers and Engineers to solve complex, data-heavy workflows involving financial operations, approvals, and decision making.• Conducted user interviews, usability testing, and iterative validation to inform product strategy and design decisions.• Translated complex business and technical requirements into clear user flows, scalable interaction patterns, and high-fidelity designs.• Contributed to the evolution of the design system, improving consistency, scalability, and speed across teams.
- independienteFreelance Product DesignerAugust 2025 - Today (10 months)• Launching end-to-end digital products and websites, from discovery and concept to delivery and iteration.• Designing and shipping solutions using no-code tools, enabling fast execution and validation.• Leading product discovery, user research, and rapid prototyping in ambiguous problem spaces.• Collaborating directly with founders and cross-functional teams, with ownership and autonomy.
- propellandProduct Designer - UX/UI designer - Industrial DesignerJanuary 2018 - September 2021 (3 years and 8 months)Madrid, SpainCrafted integrated experiences for global brands, spanning from digital services to physical products with a user-centered and strategic approach.
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Education
- UX/UI BootcampIronhack2017UX/UI design, User research, GV Sprints, , Lean, Agile, Wireframing, Prototyping, Sketching, Storyboarding, Visual design, User interface, IxD, Sketch, Flinto, InVision, HTML, CSS, IA, Responsive Design
- Disegno Industriale e AmbientaleUniversità di Camerino2015Erasmus Exchange Programme. Design Per La Comunicazione, Fenomenologia ed estetica del design, Laboratorio Di Design, Laboratorio Di Comunicazione Visiva Del Prodotto Industriale. Product Communication, Eco Design, 3D Modelling, Rhinoceros, Grasshoper, PTC Creo, Adobe Premiere, Adobe After Effects.