Description

I’ve always believed the right story can impact people's lives and move them to action.

From crafting features in Beirut to curating news that reached millions at LinkedIn in Dubai, storytelling has been at the heart of my career. As a journalist, editor, and platform strategist, I’ve spent over a decade shaping narratives that matter, whether elevating executive voices, guiding creators, or translating complex trends into meaningful insight.

At LinkedIn, I drive regional editorial for MENA, advise C-suite leaders and founders on digital positioning, and run workshops for corporates, NGOs, and PR agencies. These experiences deepened my belief in the power of purposeful content when it is strategic, audience-first, and built on trust.

I’m passionate about work that brings together insight, clarity, and impact—and where storytelling supports long-term reputation and meaningful connection.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Self-employed
Independent Consultant
CONSULTING AND AUDITS
June 2025 - Today (1 year)
I provide executives and industry leaders with tailored advice on content strategy, thought leadership and best practices for social media presence. I also provide group workshops on personal branding.
Communication strategy Content marketing
LinkedIn
Editor
January 2022 - June 2025 (3 years and 5 months)
Dubai - United Arab Emirates
• Advised 50+ C-suite leaders and senior stakeholders, guiding public and private sector figures on social media and thought-leadership strategy.
• Delivered 30+ workshops and roundtables for startup founders and entrepreneurs, VCs, PR agencies, sustainability leaders, women empowerment organizations, fresh graduates and corporations equipping participants with digital communications playbooks.
• Worked cross-functionally with editorial, comms, and sales teams across MENA, Europe, and North America to align storytelling campaigns with global content and platform priorities.
• Led COP-aligned campaigns, convening 120+ voices across MENA and positioning LinkedIn as a regional platform for sustainability dialogue.
Communication
Arabian Business – ITP Media Group
Reporter / Editor
January 2020 - January 2022 (2 years)
Dubai - United Arab Emirates
• Produced a wide range of daily and long-form business content, approximately 500 pieces over two years, covering startups, sustainability, tourism and hospitality, real estate, retail, and policy across the GCC.
• Developed, scripted, and scheduled video interviews with Gary Vaynerchuk, Indra Nooyi, and regional CEOs, boosting brand engagement.
• Aligned editorial coverage with stakeholder priorities, cultivating strong relationships with PR and corporate-comms teams.
• Supported major business forums in Dubai, Abu Dhabi, and Riyadh, each drawing ≈100 senior executives and decision-makers.
Writing SEO Journalism