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Moey ShawashMS

Moey Shawash

Strategy Director

$820/day
Valletta, MT
15+ years

Average response time: 1 hour

About Moey

Caught in a pickle between being a culture vulture and a whiz in creative strategy. I plunged into the world of advertising at the ripe age of 21 and, blow me down, here I am 18 years later.

I've got a wealth of experience in strategic, creative consultancy, integrated marketing, data analysis and leadership, covering the length and breadth of the MENA region.

In my kit bag: Business, Data, Brand, Content and Digital Strategies; Integrated Solutions across multiple channels; Relationship Marketing and Customer Experience Management.

I'm not one for theories or hunches, I'm a numbers man. I get a right buzz from making things happen and the outcomes are a testament to my drive.

Value-added services:

• Brand Strategy: Develop an innovative market positioning designed to make your brand stand out and captivate the right attention.

• Creative strategy: Craft communication strategies that take your brand to new heights.

• Research: Extract valuable insights from every corner of the globe.

• Workshops: Tailored sessions in brand naming, brief writing, kickstarting your strategy and more.

• Strategy Training: In-depth training for teams and individuals to help navigate the strategy process.

• Global collaboration: For your specific project needs, I can set up local collaborations for you anywhere in the world.
  • Arabic

    Native or bilingual

  • Hebrew

    Basic

  • English

    Native or bilingual

  • Maltese

    Fluent

Remote only
Primarily works remotely

Experience

  • Monks
    Strategy Director, EMEA
    FILM AND AV
    June 2025 - Today (1 year)
    London, United Kingdom
    Handling Google, PIF, Samsung and many others as a Strategy Director for the MEA region and supporting the wider region.
    Brand Strategy Strategic planning Communication strategy
  • Moey's
    Strategy Director
    CULTURE
    January 2020 - Today (6 years and 5 months)
    London, United Kingdom
    Freelance and project-based support: Nexa Digital (UAE/KSA), Amazon Prime Video (UAE/KSA), The Streaming Lab (UAE), Create Media (UAE), Crowd (UK/UAE), Mindspace (UAE), Keko (UAE), Chai Digital (UAE), Bond Agency (Finland/UAE), Grintafy Technologies (KSA), SellAnyCar.com (UAE), Kayyisha.com (KSA), Tarabut (UAE, KSA & Bahrain), Incubeta MENA (UAE), Hashtag Agency (UAE/KSA), UAE Government Media Office (UAE), Nas Daily Studios/Nas News Arabia (UAE, Singapore), Wunderman Thompson (UAE), Dentsu International (UAE), Latitude Agency (UK/UAE), Kärcher Middle East (UAE), House of Comms (UAE). Ability to work across these projects as a holder of the UAE Creative Golden Visa and an EU residency permit granting me the right to work across the UAE and the EU.
    Communication strategy Corporate strategy Content marketing Creative Strategy
  • Beautiful Destinations
    Strategy Director
    November 2022 - April 2024 (1 year and 5 months)
    New York, NY, USA
    Orchestrating the fusion of strategic planning and creative vision, guiding campaigns to resonate with target audiences while aligning with brand objectives as well as lead brainstorming sessions, oversee campaign development, manage client relationships, and evaluate campaign performance, ensuring excellence and innovation every step of the way. Mainly focused on helping 2 major clients in the Middle East, particularly: Saudi Arabia - on a fixed term contract: Saudi Tourism Authority & Red Sea Global/Visit Red Sea. Part of Beautiful Destinations - an award winning strategy, creative and content studio with one of the world's largest & most influential communities. Fast Company voted us one of the most innovative brands in the world for the work we do in hospitality & tourism. Our mission is that we exist to open new doors for the next generation of traveler to truly experience the world.

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Education

  • Certificate, Digital Marketing Strategy
    Harvard Business School Online
    2024
    Certificate, Digital Marketing Strategy
  • Diploma, Cinematography and Film/Video Production
    SAE Institute UK
    2005
    Diploma, Cinematography and Film/Video Production

Skill set (15)

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