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Mandy BorchardtMB

Mandy Borchardt

German Market Messaging & Localization Specialist

$638/day
Leipzig, DE
8-15 years
Lokalisierung
Styleguide
Terminologiemanagement
Transkreation
Audit

Average response time: 1 hour

About Mandy

Selling successfully in Germany takes more than a word-for-word translation.

I often hear:
👉“Germans are difficult.”
👉“Hard to please.”
👉“Very particular.”

The truth? German customers aren’t scary. They’re simply clear about what they expect.

They value substance over hype, clarity over buzzwords. And they do read the fine print. When messaging reflects that, trust builds quickly.

If you want your message to resonate in Germany, it needs thoughtful localisation.

I help international businesses adapt their marketing and content for the German market, so it feels natural, trustworthy, and made in Germany.

My work focuses on:

🔹 German market messaging audits
🔹 German localisation (from English or Spanish)
🔹 German brand voice & terminology guides

Typical projects include websites, UX content, landing pages, newsletters, and digital marketing assets.

I work primarily with SaaS and digital brands. But if you care about clear, audience-focused communication in Germany — and prefer precision over fluff — we’ll likely get along.

  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Mandy Borchardt
    German Market Messaging & Localization
    November 2015 - Today (10 years and 7 months)
    Germany
    Since 2015 I've been helping international companies adapt their marketing and content for the German market.

    In addition to localisation projects, I support companies with German market messaging audits and brand voice guidance to identify where translated content may not fully resonate with German buyers.
    Review Audit Lokalisierung Übersetzung Englisch Deutsch Transcreation
  • Mandy Borchardt
    Author of newsletter "Pretzel Perspectives"
    January 2023 - Today (3 years and 5 months)
    I am the author of the bi-weekly newsletter Pretzel Perspectives, in which I share practical marketing insights, cultural context, and localization know-how for international businesses expanding into the German market
  • Privatpersonen
    Certified Translator
    October 2015 - Today (10 years and 8 months)
    Leipzig, Germany
    Certified translator for English and Spanish into German, working on birth certificates, driver's licenses, marriage certificates, university diplomas etc.
    Übersetzung Englisch Deutsch Übersetzung Spanisch Deutsch

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Education

  • Time Management
    Home
    Time Management
  • Introduction to the Internet of Things (IoT) The Fundamentals of Digital Marketing Introduction to
    Microsoft Copilot
    Introduction to the Internet of Things (IoT) The Fundamentals of Digital Marketing Introduction to
Check out Mandy's education

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