Description

I'm an entrepreneur as a service. For over a decade, leaders and founders have brought me in to build what doesn't exist yet, structure what's grown too messy, and stress-test the bets they're about to make — always as the honest right hand while they do it.

I build commercial functions from zero across startups, venture studios, consultancies, and regulated markets, reporting straight to founders, CEOs, and boards. My focus is simple: business models and revenue. A business model that actually works is one that brings in revenue — and I get my own hands dirty making it happen, not just on the slide.

If you need a strategic partner who can go from messy idea to a working, revenue-generating go-to-market — and who isn't afraid to recommend against a bet when the numbers don't hold — that's where I come in.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Martian & Machines GmbH
Head of Partnerships & Sales
February 2024 - July 2025 (1 year and 5 months)
Berlin, Germany
• • Berlin venture studio; built the commercial function from zero for flagship venture Electrofy (lead-gen platform for the German electrical trades) — HubSpot CRM, sales playbook, regional GTM in a regulated trade segment. Reported to the CEO.
• • Cultivated a 100+ senior DACH partner network; secured ZVEH (Central Association of the German Electrical Trades) as strategic partner and client; closed deals with Wien Energie and Haufe Akademie.
Holycode (via 42369MD UG)
Interim Country Manager Germany
July 2023 - February 2024 (7 months)
Berlin, Germany
• • Retained by the Group CEO of a 400-person Swiss/Balkan software & venture group (~30M € revenue) to design, launch and stress-test the Germany market entry.
• • Built an automated HubSpot validation engine (lead scoring, outbound, qualification funnel) to test ICP and pricing; won 2 mid-market and 3 agency clients during validation.
• • After structured validation, recommended de-prioritising Germany — ICP not economically viable at Holycode's price point in the 2023 funding-winter environment. Group refocused on Switzerland and US.
EXXETA AG
Senior Business Builder
January 2022 - July 2023 (1 year and 6 months)
Washington & Mannheim, Hillside, IL, USA
• • Dual mandate from the Executive Board: modernise the multi-site sales organisation and build two new vertical plays from scratch (Insurance and Public Sector).
• • Built both verticals from zero — ICP, value proposition, GTM; won flagship clients incl. Gothaer, Z.U.G. (Federal Ministry for the Environment) and municipal utilities.
• • Rolled out a MEDDIC-based methodology and unified forecasting logic across five locations; supported CRM migration from SAP to HubSpot.