About Léo
I am an experienced marketeer with developed analytical skills, insights driven and strong business acumen.
I like to describe myself as more of a generalist at the crossroad of digital, business and creativity.
Experience on the agency side (15 to 120 employees) or management consulting for global Fortune 500 clients to smaller projects with more flexibility as freelancer.
People person with strong communication and public speaking skills in four languages, fast learner and eternal curious.
Really.
___
Portfolio on request
French
Native or bilingual
English
Fluent
Dutch
Fluent
Spanish
Conversational
Can work on-site
Bruxelles (up to 30km), Amsterdam (up to 20km), Anvers (up to 10km), Gand (up to 10km), Liège (up to 10km)
Experience
- Insify B.V.
On Malt
User interview insify - Belgium expansionBANKING AND INSURANCEJanuary 2026 - January 2026Bruxelles, BelgiumFirst time being contacted through Malt for a user interview but this went smoothly from the first message to the interview and payment.I gave my experience and feedbacks as a Belgian freelancer for Insify's expansion into Belgium.A nice one-hour chat with the VP of Growth over topics ranging from competition, neo insurers, typical use cases and my two cents regarding their go-to-market. - Reno.energyMarketing Project ManagerCIVIL ENGINEERINGMarch 2025 - August 2025 (5 months)Liège, BelgiumWorking as a digital consultant for a fast-growing company active in construction, renovation and energy management.Areas of focus: PM & PO for the revamped website, content manager, digital performance for PPCMaternity cover.-Project management with internal & external stakeholders-Lead generation (via PPC & affiliate) - Monthly media budget, collaboration with performance agency-Referral via third party construction solutions-Website content management via Wordress & Elementor
- Roularta Media GroupDigital MarketeerPRESS AND MEDIASeptember 2024 - January 2025 (4 months)Bruxelles, BelgiumOnline lead generation & clients acquisition for two French-speaking magazines of Roularta Media Group: Le Vif & Trends-Tendances.
- Ad accounts, campaigns & setup optimizations - Meta & Google Ads accounts
- Media planning & buying - Meta, Google + Bing search ads, LinkedIn ads
- Journeys & dialogues creation via CDP (customer data platform) - Blueconic
- Content push campaign for Trends-Tendances — curation of +30 top performing articles used for demand generation via Meta ads and hyper segmentation
Avg CPA: 36,85€ per subscriptionAvg ROAS achieved: 368%
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Education
- Master's degree, Advertising and Commercial CommunicationIHECSMaster's degree, Advertising and Commercial Communication
- Bachelor's degree, Major in AdvertisingIHECSBachelor's degree, Major in Advertising
Certifications
- Meta Certified Creative Strategy ProfessionalMeta2022
- Facebook Certified Media Buying ProfessionalMeta2021