LRAbout Lena
Multilingual Account Manager with 7+ years of experience driving partner success and international expansion. Proven track record in customer lifecycle management, upsell/cross-sell strategy, and revenue growth in mature and emerging markets worldwide. Skilled in B2B relationship management, go-to-market strategy, and cross-functional collaboration in multicultural environments.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- Caleta GamingInternational Account ManagerVIDEO GAMES AND ANIMATIONSeptember 2025 - Today (9 months)Lisbon, PortugalResponsible for strengthening the brazilian brand’s global positioning and driving sustainable growth through strategic international partnerships.Managing B2B and B2C accounts across multiple jurisdictions including regulated (e.g. MGA, Brazil, Colombia, Peru, Philippines, South Africa) and unregulated markets.• Building and maintaining strong relationships with international operators/aggregators• Representing the company’s full product portfolio and sharing updates on new releases• Driving and optimizing promotional campaigns, tracking performance, and ensuring KPIs are met• Facilitating cross-functional collaboration to accelerate decision-making and execution (including market assessments, deal tracking, and performance analysis)• Aligning partnership efforts with global, regional, and market-level priorities to ensure strategic consistency and impact
- Winspire GroupInternational Operations ManagerVIDEO GAMES AND ANIMATIONMarch 2022 - February 2025 (2 years and 11 months)Lisbon, PortugalManaged a portfolio of international iGaming brands while building and maintaining strong, mutually beneficial relationships. Served as the main point of contact for international accounts, collaborating across internal teams to ensure smooth operations.• Collaborated with 30+ brands to develop digital business strategies and drive revenue growth in mature and emerging markets: negotiating deals while adapting product offerings, pricing strategies, and promotional calendars• Collaborated with internal teams on new product verticals, technical integrations, business development initiatives, and the creation and execution of contracts, while expanding into new markets• Conducted competitive analyses and market research across key regions (NORAM, APAC, LATAM)• Represented the company at industry events (ICE London, SBC Barcelona, Sigma Europe, iGB Amsterdam, SBC Lisbon, ICE Barcelona, SBC Rio de Janeiro), connecting with global tech-driven innovators shaping the future of digital gaming
- makesenseNational Brand Manager - PortugalPUBLIC SECTORJuly 2020 - June 2023 (2 years and 11 months)Lisbon, PortugalDeveloped the makesense brand in Portugal, fostering community engagement and supporting sustainable initiatives in Lisbon, the 2020 European Green Capital.Represented makesense at international conferences and exhibits, including the Digital with Purpose Global Summit 2022 and Women in Tech Global Conference 2023.Key Programs:• Re_action: Supported citizens and entrepreneurs with positive-impact initiatives. Led the adaptation of the international program to Portugal’s societal context.• Skills Sharing: Built a local network connecting entrepreneurs and volunteers in Portugal to accelerate impactful environmental and social projects.Core Responsibilities:• Branding and marketing strategy• Event organization and community activation• Partnership development and ecosystem growth
Recommendations
Be the first to recommend Lena
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Global ManagementKEDGE Business School2017Triple Accredited (AACSB, EQUIS, and AMBA) French Business School and Grande École. French-Spanish-English Program in Global Management with International Expansion Specialization. 🏆 France's 2nd best business school program in the Challenges 2024 ranking. 🇫🇷 2011-2012: KEDGE Business School - Bordeaux, France 🇪🇸 2012-2014: Rey Juan Carlos University - Madrid, Spain (Bachelor's degree - Major in Marketing) 🇮🇳 2015-2016: Bimtech Institute - Greater Noida, India (Master's degree - Major in International Business with Emerging Markets) 🇫🇷 2016-2017: KEDGE Business School - Bordeaux, France (Master's degree - Major in Global Management)
- Certificate in Entrepreneurship in Emerging Economies, Entrepreneuriat / études entrepreneurialesHarvard Business School2022This business and management course takes an interdisciplinary approach to understanding and identifying entrepreneurial opportunities worldwide. During this course, I learned about prior attempts to address social and economic complex situations in emerging markets, identify points of opportunity for smart entrepreneurial efforts, and propose and develop my own creative solutions.
Certifications
- Entrepreneurship in Emerging Economies (Harvard Verified Certificate)HarvardX2022