Laaleen S

Strategic Communications, Cultural Storytelling & Editorial

– Led strategic content and narrative storytelling for a portfolio of government arts/culture entities, culture ministries, tech startups, and ESG and family offices across UAE, KSA, UK, Germany, and Monaco.

– Served as head English copywriter for Noor Riyadh, the world's largest light art festival (16 Guinness World Records), crafting nuanced biographies for 59 artists and 60 artwork descriptions aligned with Saudi Vision 2030.

– Developed strategic editorial content for the Royal Commission for AlUla (RCU), shaping narratives for one of Saudi Arabia's most significant heritage and tourism destinations.

– Created content for Ithra (King Abdulaziz Center for World Culture, developed by Saudi Aramco), a HNWI UK/EU family office, and Jodel (strategic editorial and cultural intelligence for GCC market entry), each requiring distinct brand voice and cross-cultural sensitivity.

Content Strategy, Copywriting & Editorial

– Reported directly to the Chief Communications Officer, shaping media strategy that generated AED 130M (~$35.4M USD) in positive PR coverage value across 4 years.

– Developed and executed content strategy underpinning $2.6B in annual sales (2024) across 10+ residential, F&B, and master community projects, including Aljada, Masaar, Armani Beach Residences, and W Residences.

– Researched, wrote, and placed 50+ editorial features, executive profiles, and thought leadership pieces, securing media interviews and speaking engagements for C-suite leadership.

– Launched an SEO-informed weekly blog that delivered 40%+ improvement in organic search visibility within the first year.

– Head of Communications, ME (luxury interior design, international): developed brand voice, messaging architecture, and media relations across multiple markets. Content (construction, architecture & property development): delivered white papers, technical briefs, and marketing content for diverse regional projects. crafted communications strategies and editorial content for confidential high-profile clients across EMEA.