Kandi Windoe
Strategic Brand Building Communication
  • Suggested rate
    $500 / day
  • Daily rate details

    Freelancer rate (excluding tax)
    Malt service fees (excluding tax)
    Total (excluding tax)
    This rate is for suggestive purposes only. The freelancer will send you a tailored quote based on the details provided in your project proposal.
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Kandi's quote.
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Location and workplace preferences
Jakarta, Indonesia
Remote only
Primarily works remotely

Project length

Between 3-6 months
Would prefer to avoid:
≥ 6 months

Business sector

  • Culture
  • Education & E-learning
  • Travel & Tourism
Would prefer to avoid:
  • Wine & Spirits
  • Real Estate
  • Retail (Small Business)
  • Retail (Large Retailers)
  • Logistics & Supply Chain
+3 other

Luxury Goods, Import & Export, Defense & Military

Company size

11 - 49 people
Would prefer to avoid:
250 - 999 people

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Expertise (8)
Kandi in a few words
28 years’ experience in brand communication, she has both client & agency side experience ranging from strategic planning, integrated marketing communication, corporate branding as well as general management of communication business. She started her career on brand side overseeing product innovation & marketing communications for Unilever’s Walls ice cream & Danone’s Biscuits Indonesia. She joined McCann Erickson as Strategic Planning & Consumer Insights Director in 1999 before moving to DDB Indonesia as Strategic Planning Director & General Manager in 2004. She was appointed as General Manager of Advertising & PR business in 2007 up to 2011. From 2015 up to 2022, as the head of unit at Interface in NAVA+ group, she managed impactful brand communication campaigns ie. mass media, digital, on-ground event, community activation, and PR. Since 2011 until today, she has collaborated with multiple advertising agencies, clients, government institutions & universities as well as creative communities across cities & regencies in Indonesia. Recently, she facilitated to rejuvenate brand strategy for IndiHome, Astra International and Arnott's Good Time & Nyam-Nyam in transforming brands to adapt, become agile & resilient in a world that focuses on sustainability & Society 5.0.

A staunch believer in storytelling, Kandi states, “The old methods of storytelling have taught me that communication is at the heart of humanity. I am in a constant quest to find what beliefs people have, where does their strongest influence lie and what are the local ways of storytelling to reach them.”

Her accomplishments include Destination & City Branding to raise the creative economy and tourism in Majalengka, Kutai Kartanegara and Kampoeng Kajoetangan in Malang. These achievements are based on the accumulation of experience gained from creativity, purposeful branding, innovative applied knowledge & best practices that speak her passion for storytelling & multiculturalism of Indonesia.

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  • Google

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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