Description

Multichannel digital analyst:

Over +10 years in analysis and business optimization of different business types: logistics, gaming, financial, marketing, ecommerce, SaaS, B2B...

Proficient in the following areas:

A) Startups, SaaS, B2B:

Participated in many startups designing, developing and implementing:

- High level reports for managers and investors / shareholders.

- Decission support systems for Sales Teams: pipelines, acquisition / nurturing funnels, deal stages monitoring, sales actions monitoring, budgets y goals.

- Platform use control, product analysis, user / customer stages

- Features analysis

- etc...

B) B2C:

1) Acquisition

Acquisition channels analysis, cost models optimization (CPM, CPC, CPL, CPA), cohort models & lifetime value.

2) Channels optimization

2.1) Acquisition:

a) Adwords (SEM-Display-Remarketing)

b) SEO (Keyword research-Structure-Semantics-Technic approach)

c) Social Media

d) Campaign definition, setting up, follow up, optimization

e) Payback models, cohort analysis

2.2) Web: Web Analytics, Google Analytics admin, conversion improvement strategies' definition and implementation, user and customer experience (CRO-UX-CX), content personalization, automation and A/B testing

2.3) Email Marketing: segmentation, activation, reactivation, churn, loyalty, personalization and marketing automation--> data base optimization.

2.4) Social Media

3) Decission support systems (DSS) definition and implementation with LookerStudio, Qlikview and BO-SAP

Project approaches:

- ETL

- Data mining

- Multichannel user/customer digital analytics

- Analysis & Reporting

- Retail and e-commerce companies

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Apache
GA4 - GTM Analyst
E-COMMERCE
May 2024 - September 2024 (4 months)
Barcelona, Spain
For multiple final clients:
GA4 Audits & Tracking strategy definitions
GTM Audits & implementations
Audit and technical specs documentation
Freelancer
Business Intelligence Analyst Freelance
CONSULTING AND AUDITS
April 2018 - Today (8 years and 2 months)
Barcelona, Spain
Freelance external support:
- StartUps
- Marketing & design agencies
- Final clients in sectors: SaaS, B2B, B2C, ecommerce, pharma, scientific documentation and human resources, among others.

Project types:

- Definition, design, implementation and exploitation of Data Warehouse
--> ETL processes, KPI pre-calculation, performance optimization on cloud environments (mostly Google BigQuery).

- Definition, design and implementation of departamental analytics such as Sales, Product, Finance, Top direction.
--> Feature analysis, commercial processes analysis and follow-up (deal pipelines), corporate KPIs monitoring.

- APIs Integration:
--> Mailchimp, Active Campaign, Calendly, GSC, GoogleAds, ...

- Definition, design, implementation and exploitation of advanced web analytics with GA4, Google Tag Manager, and Google BigQuery
--> Data structuring and analysis for digital businesses optimization.

- Looker Studio (formerly Looker Studio) customized reports design.
Ogilvy
Business Intelligence Manager
DIGITAL AND IT
January 2015 - June 2016 (1 year and 6 months)
Barcelona, Spain
- Business Intelligence department manager (6 members).
- Strategic and functional definition of CRMs from a BI perspective: multichannel, marketing automation, personalization, acquisition, goal optimization, data enrichment...
- Analytics: web, social media, email marketing, cohorts...
- Web optimization (technical + SEO).
- Stakeholders negotiation: multiple industrial sectors marketing directors (cosmetics, health, automotive...).
- Proposals and budgets design and presentation for final clients.
- Suppliers negotiation.