Description

Hallo, ich bin Jakob Gehring. Mit über 20 Jahren Erfahrung in der Entwicklung und Skalierung digitaler Produkte für Marktplätze und Unternehmensplattformen habe ich Wachstumsinitiativen für Europas größte Fahrzeugmarktplätze geleitet, darunter AutoScout24 und mobile.de.

Während meiner Zeit im Bereich digitaler Produkte habe ich immer wieder beobachtet, wie Dateninitiativen ihre Versprechen nicht einhalten konnten. Nicht weil die Technologie nicht vorhanden war, sondern weil die Brücke zwischen Datenerfassung und sinnvollen Produktentscheidungen fehlte.

Nachdem ich jahrelang dieselben Muster beobachtet habe – sowohl als Ingenieur als auch später als Produkt- und Wachstumsleiter – habe ich die kritischen Lücken identifiziert, die Unternehmen daran hindern, Dateninvestitionen in tatsächliches Wachstum

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

AutoScout24 GmbH
Director of Growth Product
AUTOMOBILE
December 2022 - March 2025 (2 years and 3 months)
Berlin, Germany
Responsible for the growth initiatives of Europe's biggest vehicle marketplace.
• Increased non-paid app downloads by 40% in two quarters, with a value of 1 Mio Euros via web-to-app techniques.
• Increased main landing page conversion by 15% through systematic optimisation
• Building a new data model to reduce time to insights from weeks to days and enable self-service analytics across product and marketing teams
• Consolidating distributed CRM stack to enable scalable cross-channel communication, managing 500M+ emails and 6B+ notifications annually
• Built an experimentation program that now delivers 60% of the company's annual A/B tests
• Leading three product teams (23 cross-functional members and 4 direct reports) across web, app and CRM
Marketplace Experimentation Product Growth Data analysis Data Strategy
mobile.de GmbH
Product Lead Growth
January 2021 - November 2022 (1 year and 10 months)
Berlin, Germany
Responsible for the growth initiatives of the consumer buyer part of the biggest vehicle marketplace in Germany.
• Increased user activation from 2.5% to 14.5% (iOS) and 31% (cross-platform)
• Implemented unified Google Analytics tracking across platforms
• Led a cross-functional team of 27 members from product, tech, UX and marketing
Marketplace Product Growth Data analysis Experimentation
mobile.de
Senior Product Manager – Mobile Apps
AUTOMOBILE
January 2019 - December 2020 (1 year and 11 months)
Berlin, Germany
Managed the product team for the Android and iOS apps and was the main point of contact for app-related topics for all mobile.de product managers.
• Improved Android app rating by 0.7 stars
• Grew app installs by 20% through web-to-app initiatives
• Migrated notifications to an in-house CRM system and scaled a new in-app messaging channel
• Established quarterly user research program
• Streamlined release process to improve team efficiency
Mobile Applications Product Growth Marketplace Experimentation