Inna Karmolit

➡ Ran a messaging experiment targeting high-intent audiences in the US, Canada, and UK. Oversaw Google Ads setup, conversion tracking, landing page optimization, and end-to-end campaign execution to identify high-converting messaging. Achieved a 10% CTR, outperforming the industry average of 1%.

➡ Developed and executed digital campaigns targeting parents and educators across Facebook and Instagram, growing trial sign ups by 182.6% across individual, team, and school-wide plans, supporting revenue growth.

➡ Led conversion rate optimization through A/B testing of ad copy, creatives, audience targeting, and landing pages. Identified top-performing video formats, driving video campaigns and boosting Instagram follower growth by 428%.

➡ Managed partnerships with national education associations and industry newsletters, including The Council for Exceptional Children, The National Association of Elementary School Principals, The National Association of School Superintendents, to expand visibility and reach within the education sector.

➡ Managed multi-channel budget allocation and planning, overseeing a $60,000 monthly campaign budget—scaling to $100,000 during peak seasons—while overseeing fixed, variable, and experimental costs.

➡ Managed retention-focused email marketing for a 15,000-subscriber base, including onboarding flows, webinar invites, and weekly newsletters—achieving a 48.42% average open rate and 5.76% click rate by continuously delivering value to existing users.

➡ Brought performance marketing in-house and executed demand generation campaigns targeting product teams across the US, Canada, and Europe. Drove a +383% increase in conversions in the first month and achieved a 20x increase in app downloads over 11 months through targeted Google Ads campaigns.

➡ Optimized the messaging strategy by partnering closely with product and business development teams and analyzing customer calls to extract insights. Improved copy to better resonate with technical audiences, resulting in a 12% CTR on Twitter Ads.

➡ Drove community-led growth through social content and targeted forum engagement. Increased Twitter (X) post engagement by 330%, and generated 600+ free trial sign-ups overnight by sharing product updates on niche forums.

➡ Identified and secured paid partnerships across newsletters (iOS Dev Weekly, Smashing Magazine), podcasts (ATP.fm), and online publications (Dribbble, Console.dev, Hacking with Swift), driving visibility and a 110% increase in sign ups.

➡ Developed LinkedIn ABM campaigns targeting decision-makers at mid-sized and enterprise companies. Generated marketing-qualified leads from Citi, Wells Fargo, The Home Depot, The Walt Disney Company, and IKEA, directly contributing to pipeline and optimizing MQL-to-SQL handoff.