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Fernando Jesús Hidalgo MenechelliFJ

Fernando Jesús Hidalgo Menechelli

GenAI Creative Director | Cinematic Ads & AI UGC

$318/day
Santa Cruz de Tenerife, ES
15+ years

Average response time: 1 hour

About Fernando Jesús

El Problema: La producción de vídeo tradicional es lenta y costosa, pero la IA generativa básica a menudo carece de alma, consistencia y calidad profesional. Las marcas necesitan contenido de alto impacto que escale sin perder su esencia.

Mi Solución: Fusiono 15 años de Dirección Creativa con los flujos de trabajo más avanzados de Generative AI para entregar piezas que parecen filmadas por un equipo de Hollywood, pero producidas en días. No solo genero imágenes; dirijo historias y diseño identidades digitales consistentes.

¿Qué soluciono para tu marca?

🎥 Cinematic Video Ads: Spots publicitarios con estética de cine para TV y Web. Utilizo un stack de vanguardia (Sora, Kling, Runway Gen-3) para lograr movimientos de cámara y realismo imposibles hasta hoy.

🧬 Digital Twins & Custom Avatars: Creación de humanos digitales hiperrealistas. Mediante el entrenamiento de LoRAs personalizados y flujos en ComfyUI, garantizo consistencia total de personaje para campañas de largo plazo.

📱 AI UGC Ads de Alto Rendimiento: Vídeos estilo "User Generated Content" diseñados para convertir en TikTok e Instagram, escalando tu producción sin depender de rodajes físicos.

Por qué confiar en mi visión: Aporto la mirada estratégica de un Director Creativo Senior respaldada por formación técnica de élite en el MIT y la Vanderbilt University. He liderado estrategias de marca y publicidad durante más de una década, asegurando que cada píxel generado por IA esté alineado con tus objetivos de negocio y KPIs de marketing.

Tech Stack Líder:

Video: Veo 3.1, Sora-2, Kling AI, Runway, WAN 2.6, Seedance 1.2 Pro, etc.

Image & Avatars: Flux, Nano Banana Pro, Seedreams, Stable Diffusion, Midjourney y LoRAs Personalizados.

Post-Production: CapCut Pro, DaVinci Resolve, Topaz Video AI, etc.

¿Tienes un proyecto que parece imposible? Hablemos y diseñemos un plan de producción eficiente, escalable y visualmente impresionante.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Santa Cruz de Tenerife (up to 50km)

Experience

  • AGINCIA | Personal Brand for AI-driven Creative Consulting
    Principal & AI Creative Consultant
    July 2024 - Today (1 year and 11 months)
    I’m the only human in an AI-led agency, coordinating and training autonomous creative agents that produce campaigns, content, and experiences powered by Generative AI

    I merge strategy, creativity, and technology to design workflows where humans and machines collaborate to create ideas, stories, and visuals.

    Key Highlights:
    • Design marketing strategies and campaigns co-created with AI agents.
    • Develop digital humans and synthetic influencers blending storytelling and branding.
    • I design and implement advanced workflows in ComfyUI, including the training of LoRAs and open-source AI models to create unique visual styles aligned with each project's brand identity.
    • Train agents to autonomously generate text, images, and video.
    • Constantly experiment with new models to push creative boundaries.
    Generative AI GenAI Creative Direction Content marketing Advertising
  • Latteral - Agencia Creativa
    Creative Copywriter
    January 2021 - April 2024 (3 years and 3 months)
    Directed creative strategy, concept development, and full campaign execution for a wide range of brands. Combined strategic thinking, creativity, and team leadership to deliver high-impact results.

    Key Highlights:
    • Led 360° campaigns integrating storytelling, design, branding, and digital performance.
    • Oversaw creative production and ensured brand consistency across all touchpoints.
    • Wrote copy, scripts, and UX-focused content aligned with brand tone and identity.
    • Developed ideation methodologies based on lateral thinking and applied creativity.
    • Strengthened multiple brand identities through strategic creative direction.
  • xatbot
    Conversation Designer
    March 2019 - September 2020 (1 year and 6 months)
    I designed conversational experiences for text and voice assistants, combining UX Writing, natural dialogue design, and brand storytelling. My work focused on making human-AI interactions more natural and emotionally consistent.

    Key Highlights:
    • Designed dialogue flows for chatbots and voicebots with distinctive personalities.
    • Created brand tone-of-voice and writing guidelines.
    • Prototyped and produced experiences using Voiceflow and Dialogflow.
    • Collaborated with developers to integrate conversational AI into digital products.
    • Enhanced empathy and narrative coherence in human-AI communication.

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Education

  • Generative AI Course
    [NVIDIA Deep Learning Institute]
    Generative AI Course
  • AI Advertising Course Certified Conversation Design Diseño de Interfaces
    Conversacionales
    AI Advertising Course Certified Conversation Design Diseño de Interfaces

Skill set

Categories