Description

I am specialized in STRATEGIC CREATIVE DIRECTION and INTERIOR ARCHITECTURE.

I help Investors, Hotel Chains, Real Estate (PBSA, BTR, Mixed-Use Buildings), Developers, Operators stay ahead of trends, optimize costs, and ensure timely and efficient project delivery, transforming visionary trends into actionable strategies by providing design direction, managing multiple phases of interior architecture development—from concept to completion, creating detailed documentation, and delivering sustainably-driven, cutting-edge spaces.

Contributing to hospitality projects for nearly 20 years, working and living in 4 countries, allowed me to unlock uncommon connections and storytelling, encouraging innovation and unexpected outcomes. Contributing in projects from 5-star to Mid-Low budget to Longstay: Mandarin Oriental, IHG Hotels & Resorts, Marriott.

- Extensive strategic direction, concept design & Interior Architecture (from early concept through detailed technical development and integrated design outputs);

- Project management, design development (detailed design/design documentation pack). Mock-up rooms' sign off, snagging and on-site management;

- Engaging early stage working relationships and collaboration (team, internal and external stakeholders, contractors, etc), ensuring that designs reflect the needs of the operator and hotel standards

- Problem solver mindset (smoothing process). Timely and seamless project execution

· Challenging and improving technical standards, encouraging low-carbon, and cost-effective solutions

- FF&E specification, moodboards, material and finishes boards,

- Development based on analysis and study of lifestyles, society needs & behaviour

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Italian
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

FB CREATIVE DESIGN & CONSULTANCY
Strategic & Creative Director
October 2020 - Today (5 years and 8 months)
Contributed to: Strategic Creative Direction, Brand Identity and Marketing. Interior Architecture of Marriott ResidenceInn Hotel, Central Park Hotel, PBSA, BTR projects in collaboration with Upcircle Ltd (UK). Bershka retail Creative Direction in partnership with Estudio Castel.
from Concept to complition Project Management & Design Development Helping client to stay ahead of markets shifts Ensuring timely, efficient project delivery and cost optimization Forward-thinking, dynamism, creative leadership, big-picture thinking
ZARA HOME (HEADQUARTERS) – INDITEX GROUP
Senior Homeware Designer (Living Object Department)
January 2015 - October 2020 (5 years and 9 months)
Corunna, Spain
Main tasks: Home decoration product design & development from concept to completion based on Trend analysis, Sales analytics, Sales historical. Managing process. Alignment between desirable design and production objectives. Liaison with Sourcing Office Teams. Business trips across Asia to visit manufacturers and Trade International Fairs. Mood board. Categories: HOME DECOR OBJECTS/ACCESSORIES & DOORKNOBS. CHRISTMAS COLLECTION
THE MANSER PRACTICE ARCHITECTS + DESIGNERS
Middleweight Interior Designer
March 2012 - December 2014 (2 years and 9 months)
London, UK
Main projects:
SPRING MEWS: MIXED-USE DEVELOPMENT – STUDENT ACCOMMODATION & IHG Hotel _ London, UK FX Awards: Winner (STUDENT ACCOMMODATION), Mixed Use Development, 2015 / European Hospitality Awards: Winner (STAYBRIDGE HOTEL) Hotel of the Year, 2016 Responsibilities: Heading of both Interior Design’s projects from concept to completion. Team supervision. On-site management, Model Room supervision & sign off, FF&E spec, colour scheme and material board, tender documentation, Liaison with suppliers, manufacturers, contractors and client. Bespoke furniture & technical drawings. Budget
ROMAN HOUSE PENTHOUSE & CASPIAN WHARF PENTHOUSE Responsibilities: Layouts, FF&E, Liaison with suppliers & manufacturers of: furniture, lighting, artwork, fabric and home furnishing.
HOLD HOTEL, WSF GROUP _ Budapest, Hungary Responsibilities: Pitch concept participation. Interior concept for rooms & public areas, FF&E & material & finish specifications, bespoke furniture and technical drawing.