Description

With a strong background in influencer marketing and events across luxury, fashion, and travel, I lead campaigns that merge unique experiences with bespoke digital and data-driven strategies. My goal is to nurture and expand my expertise within the luxury landscape of the Middle East.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

Ykone Agency
Senior Project Manager
January 2023 - Today (3 years and 5 months)
Dubai - United Arab Emirates
. Lead the strategy, planning, and execution of high-end influencer campaigns for global luxury and lifestyle clients including Kering, Experience Abu Dhabi, Formula 1.
• Manage multi-days event programs from end-to-end project execution, concept development, logistics to on-site coordination and content production (NBA 2025, Euroleague 2025).
• Manage clients and talents relationship online and on-ground while blending hospitality, culture, and premium brand activations to maximize the content creation and KPIS.
• Contribute to budget planning for influencer campaigns and activations, ensuring efficient resource allocation while negotiating with influencers, agencies, and vendors/suppliers.
• Handle post-campaign reporting, including performance tracking, KPI analysis, and actionable insights to assess impact and improve strategy.
Negotiation Project Management Events Social media
Ykone Agency
Project Manager
January 2020 - January 2023 (3 years)
Paris, France
• Executed large-scale travel campaigns, tailoring strategies to different target markets and business objectives.
• Contributed to creative strategy, supporting pitch development and social media strategy for brand campaigns.
• Acted as a key liaison between brands and influencers, ensuring seamless communication and alignment with brand vision while expending a network of +100 influencers, VIPs and agencies.
• Provided on-ground campaign support, coordinating logistics and ensuring smooth execution of influencer activations.
LBB Asia
Consultant Assistant
January 2020 - March 2020 (2 months)
Hong Kong
• Supported the implementation of a French brand in China through digital strategies, retail initiatives, and market expansion.
• Assisted with e-commerce, social media, in-store events, KOL activations, partnerships, inventory management, and visual merchandising in Hong Kong retail locations.