Eleni Neti

As a core member of the executive leadership team at one of the world's most dynamic travel retailers, I lead Finance with a strategic mandate: to drive sustainable growth, uphold financial integrity, and guide long-term value creation. My role spans beyond traditional finance — overseeing cross-functional areas including IT and logistics, where I align financial governance with operational innovation. I partner with leadership to transform insights into strategic action, ensure data-driven decision-making, and optimize performance across the organization. At the intersection of finance, technology, and operations, I deliver impact by fostering agility, embedding a culture of accountability, and steering high impact initiatives that enable scalable success.

● Orchestrate the development of numerous systems to support with business planning and deviation analysis, translate findings to put forward recommended actions

● Regular liaison with other senior managers to provide consultative support to planning and organisation strategy through financial and management information analyses, report and recommendations

● Mitigate further risks to the business by creating business risk management strategies to promote business continuity

● Deliver data driven business cases and financial models for operations and new business initiatives

● Undertake comprehensive financial analysis and insight to provide the executive team and board of directors with accurate financial information to identify trends and any risks

● Key catalyst behind numerous cost saving initiatives across all division of the organisation, provide regular reports on progress

● Perform profitability analysis with a focus on n depth analysis of key drivers, deliver presentations through line P&L analysis

● End to end management of the budgeting process, direct collaboration with department heads to develop realistic budgets and financial targets

● Promote compliance by ensuring transparent financial controls and reporting standards

● Serve as trusted advisor by providing financial guidance and support to other departments, assisting with financial analysis and decision making

● Develop high-performance multi-disciplined teams driving knowledge growth and team engagement

● Empower teams to take ownership of their own deliverables, recognise successes and bridge capability gaps through robust performance management and competency development

● Key member of the senior leadership team with direct reporting to the CEO & Board to provide strategic recommendation

● Appointed to the role to provide c-level advice on long/short-term growth & developments regarding revenue growth, cost optimisation, cash & KPIs, formulation of the business's strategy

● Implemented budgeting & forecasting models from cradle to grave as well as budgeting & forecasting process, & tools for effective variance analysis

● Tasked with overseeing all financial reporting, providing trend analysis, business, market & competition wise, interpret key points from raw data

● Led on the development of cost models, optimisation strategy, set measurable cost-cutting goals

● Applied commercial thinking to drive business growth, prepared & analysed business plans & feasibility studies, promoted bet practice by implementing market leading processes, lead investment policy, calculated overall risk tolerance, potential to replace lost of funds, trade-off analysis

● Led robust negotiations with external stakeholders to secure win-win deals for the organisation, optimised debt recovery and payment terms

● At the forefront of the digital transformation across the group by overseeing the entire process which led to an increase in productivity & reduced errors

● Created & embedded financial policies, whist calculating cost of funds & oversee all treasury activities, cash flow, liquidity, risk & investment management, credit risk, credit policies & procedures, remedial measurements, & ensure availability of capital & operational funds to the organisations. Reduced financial costs of the group by 7%

● Designed and implemented policies by establishing standards & procedures, measured results against standards, & made necessary adjustments

● Crafted Financial & Operation Models which enhanced value-add of monthly reports, evaluated the entirety of the group & translated findings to accurately plan the group's financial future