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Edmund BeggsEB

Edmund Beggs

Freelance Senior CRO Consultant

$580/day
Berlin, DE
3-7 years
Experimentation Strategy
Statistical Analysis
Communication
User Research
Web analytics

Average response time: 1 hour

About Edmund

Senior Conversion Rate Optimization Consultant with more than 5 years of experience.

I have a proven track-record of delivering high-performing web experimentation programs for clients across digital publishing, e-commerce, online bookings, and consumer subscriptions.

My particular specialism is in the development of conceptual frameworks and improved methodologies for CRO. My role often requires me to win support from CEOs, CFOs, and CMOs. I am equally comfortable communicating with ROI-focussed C-suite audiences, product owners, and technical analysts.

Key Achievements:


Experimentation Elite Industry Contribution Award winner, 2024.

Led the development and promotion of the The Lever Framework (TM)

Consistently delivered 30%+ increases in conversion-rate and revenue per visitor for my clients, without resorting to dodgy statistics.

  • English

    Native or bilingual

Can work on-site
Berlin (up to 50km)

Experience

  • GAIN
    Senior Consultant – Conversion Gain
    DIGITAL AND IT
    October 2023 - July 2025 (1 year and 9 months)
    Senior leadership of advanced experimentation programs. This involved working with senior stakeholders to align to win buy-in and align on KPIs and business priorities.

    I was directly accountable to senior stakeholders and used this opportunity to cultivate one-to-one relationships to build confidence in experimentation and its role in digital and product strategy.

    I carried these programs through inception and definition, through research, ideation, prioritization, statistical analysis, and ROI attribution.

    Special focus on defining new frameworks for ideation and meta-analysis, new research methods, and improving approaches to ROI attribution.

    In this capacity I have worked with global companies such as Nike and Taylor & Francis, along with medium sized UK companies such as Leger-Shearings and Oakfurnitureland.
  • GAIN
    Consultant – Conversion Gain
    DIGITAL AND IT
    September 2021 - October 2023 (2 years and 1 month)
    Responsible for the strategy and success of web experimentation programs for a wide portfolio of clients across eCommerce, publishing, travel, and consumer subscriptions.

    This involved driving the full experimentation cycle from research and KPI alignment, through practical AB testing, and statistical analysis.

    During this time I created new research methods and drove improvements in experimentation methodology across the company.

  • GAIN
    Associate Consultant - Conversion Gain
    DIGITAL AND IT
    March 2020 - September 2021 (1 year and 6 months)
    Junior level experimentation consultant. Primary focus on analytics, statistical analysis, and user research.

    Here I worked to incorporate methods and learnings from Cognitive Science and Psychology to improve analytical and ideation practices in CRO.

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Education

  • MSc Cognitive and Decision Sciences (Distinction)
    University College London
    2018
    Working at the intersection of Psychology and Neuroscience. Statistics, programming, original research.
  • BSc Politics & Philosophy
    London School of Economics
    2018
    BSc

Skill set

Risk Management
A/B Testing

Categories