Diana Marinescu

We provide comprehensive digital marketing and business strategy services to a diverse client base. Key projects and achievements include: Marketing Operations Optimization for Tech Consulting Firm Increased booking revenue by 14% within six months by establishing an integrated marketing strategy (including website redesign, email marketing integration, and social presence, content creation) Increased lead generation by 30% by building marketing and sales collateral in line with newly designed brand identity Created converting content (including articles, white papers, blog posts, etc.) and drove company KPIs by conducting market and industry research, and developing effective GTM strategies Digital Marketing Strategy for Luxury Diamond Retailer Increased conversion rate by 17% by effectively creating, analyzing, and optimizing campaigns to maximize performance Collaborated with client on production of website and social content (page optimization, blogs, social media posts, UGC, etc.) Ensured compliance with luxury goods advertising regulations Brand Identity Revitalization for Non-profit Organization Increased lead generation by 33% through website redesign and creation of new brand identity collateral Developed a new brand identity by redesigning as well as re positioning messaging and go-to-market strategies Ensured compliance with NGO regulations and donor privacy laws Content and Technical Writing for Client Base Technical writing including supply chain and distribution topics such as ERP implementations and payment processing integrations Content writing including finance processes, legal compliance, accounting best practices, and industry trend analysis in multiple retail verticals

Managing channel budgets, campaign strategy, execution, and optimization of a multitude of integrated digital strategies for e-commerce brands Creating successful content and copy ensuring a minimum 3.0 ROAS (highest to date has been 30.7) Tracking KPIs including reach, CPM, CTR, CPC, ROAS, etc., to guide ongoing brand strategy and advertising campaign testing Implemented strategies to ensure compliance with e-commerce regulations and consumer protection laws

Increased CTR by 67% and registration by 54% by spearheading and iterating campaigns and drawing insights from reporting analytics campaigns Doubled our department's efficiency by creating an aggregate database to optimize project management and integrate siloed systems Increased engagement by 30% by developing an integrated marketing strategy, leveraging traditional channels and revitalizing digital channels including email marketing, LinkedIn, website development, and SEO Optimized 90% of major operations and service offerings by collaborating with cross functional teams and then proposing a department-wide strategy