Desirée Fernandes

Leading full funnel acquisition across Meta, Google, and LinkedIn, increasing qualified leads by 90% YoY. Building cross-channel attribution to pinpoint high-converting audiences, reducing CPA by 28%. Implemented A/B testing across creatives, landing pages, and segments, lifting conversion rates by 25%. Managing paid media using forecasted planning, cutting spend by 20% in one quarter. Developed retargeting and CRM nurture journeys, increasing customer lifetime value by 35%.

• • Community management for Clash Games: players, creators, influencers, Esports.

• • Drove engagement and grew socials by 400% with innovative campaigns.

• • Conducted beta testing and aligned findings with development teams.

• • Achieved 80% growth in followers and 75% increase in brand awareness.

• • Developed influencer programs and onboarded 50 major gaming influencers.

• • Designed unique Esports tournaments for global talent promotion.

• • Led marketing for multiple international brands (High-end furniture, kitchens, home cinemas, smart automation, watches and jewellery).

• • Managed a 5-member team and multiple external agencies.

• • In-store merchandising and campaigning for up to 100 stores across GCC.

• • Rebranded web and social presence, driving up to 80% web traffic growth, 60% stock clearance, and 75% showroom footfall.