About Constance
Graduated with an MSc in Marketing & Digital Media from ESCP Business School and a Bachelor’s degree from EDHEC Business School, with a focus on marketing, hospitality, and event management, I have developed strong expertise in marketing strategy, digital marketing, and customer experience.
I am currently working as a freelance consultant at Accor, within the ALL Accor loyalty program, where I analyze program performance and optimize offers by identifying new ROI metrics and supporting the launch of a new SME-focused offer.
Throughout my academic and professional journey, I have collaborated across various industries, contributing to the development of innovative, data driven, and performance oriented marketing solutions. My international experiences have strengthened my adaptability, analytical skills, and strategic mindset.
Curious and motivated, I am constantly seeking opportunities to create value and contribute to the success and growth of an organization.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- AccorPerformance Marketing & B2B Project ManagerHOSPITALITYJanuary 2026 - Today (5 months)Paris, France- Contributed to the development of a forecasting tool (Excel) to support HUBs and central teams in better anticipating points issuance volumes and associated offer revenues- Refined ROI analyses related to loyalty status levels, including the definition of associated guidelines- Contributed to the implementation of the Loyalty Generator, in collaboration with Sales teams, enabling companies to demonstrate cost savings achieved through loyalty program integration- Contributed to the 2027 modeling of the automation of an offer and its impact on the points budgetFrench version:- Analyse de la performance des offres de fidélité B2B2C (HUBs et central), avec formalisation de recommandations sur les mécanismes, niveaux de générosité et le ROI, et contribution à la définition d’un nouveau framework de performance- Élaboration du Loyalty Offer Book B2B2C, intégrant des recommandations d’offres B2C, B2B ainsi que les offres issues des partenariats- Réalisation des Mid-Year Performance Reviews et des End-of-Year Reviews (templates, présentations, comptes rendus, suivi des actions)- Analyse de la performance de plusieurs offres clés tout au long du stage- Co-définition de l’allocation des points et statuts 2026 pour les HUBs et le central, avec la mise en place de nouvelles guidelines- Participation à la construction d’une nouvelle offre loyalty B2B (nouveaux bénéfices B2B, partenariats B2B, plan marketing, dashboarding, T&Cs, etc.)
- AccorAssistant Performance Marketing Project ManagerHOSPITALITYJuly 2025 - December 2025 (5 months)Paris, France- Analysis of the performance of B2B2C loyalty offers (HUBs and Central teams), including recommendations on mechanics, generosity levels and ROI, and contribution to the definition of a new performance framework- Development of the B2B2C Loyalty Offer Book, integrating recommendations for B2C and B2B offers as well as partner-driven offers- Delivery of Mid-Year and End-of-Year Performance Reviews (templates, presentations, meeting minutes and action follow-up)- Ongoing analysis of the performance of key offers throughout the internship- Co-definition of the 2026 points and status allocation for HUBs and Central teams, including the implementation of new guidelines- Contribution to the development of a new B2B loyalty offer (new B2B benefits, B2B partnerships, marketing plan, dashboarding, T&Cs, etc.)French version:- Analyse de la performance des offres de fidélité B2B2C (HUBs et central), avec formalisation de recommandations sur les mécanismes, niveaux de générosité et le ROI, et contribution à la définition d’un nouveau framework de performance- Élaboration du Loyalty Offer Book B2B2C, intégrant des recommandations d’offres B2C, B2B ainsi que les offres issues des partenariats- Réalisation des Mid-Year Performance Reviews et des End-of-Year Reviews (templates, présentations, comptes rendus, suivi des actions)- Analyse de la performance de plusieurs offres clés tout au long du stage- Co-définition de l’allocation des points et statuts 2026 pour les HUBs et le central, avec la mise en place de nouvelles guidelines- Participation à la construction d’une nouvelle offre loyalty B2B (nouveaux bénéfices B2B, partenariats B2B, plan marketing, dashboarding, T&Cs, etc.)
- PARIS MARRIOTT OPERA AMBASSADORExecutive Assistant of directionHOSPITALITYApril 2024 - July 2024 (3 months)Paris, FranceAssist the General Manager in monitoring various missions for two hotels:- Managed monthly meetings for the executive committee, improving decision-making efficiency and strategic alignment.- Directed the hotel’s audit by developing an action plan, resulting in a 26% increase in the hotel's score.- Established the entire process for Green Key certification by implementing an action plan.French version:Aider le General Manager à suivre les différentes missions pour deux hôtels :- Gérer des réunions mensuelles avec la direction, améliorant l'efficacité de la prise de décision et l'alignement stratégique.- Diriger l'audit de sécurité de l'hôtel, en élaborant un plan d'action, ce qui a entraîné une augmentation de 26% du score de l'hôtel.- Établir l'ensemble du processus de certification Green Key en mettant en œuvre un plan d'action.
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Education
- MSc Marketing and Digital MediaESCP BUSINESS SCHOOL2025Master of Science
- Bachelor in Business AdministrationEDHEC BUSINESS SCHOOL2024Bachelor in Business Administration
Certifications
- Certificate of Innovation & CreativityHarvard2023
- Test of English for International CommunicationTOEIC2023