Clay Medina

Groupe Initiative: At the heart of Thallium Consulting, I lead the consulting firm strategic marketing across several industries : estate, entertainment, FMCG, Fashion, IT. Consulting Endeavors: On behalf of Thallium Consulting, I guide external entities on their digital journey. Offering both digital marketing and transformative consulting services tailored to their needs, I partner with elite global brands and government institutions, emphasizing growth. Social Media: Drive brand strategies on platforms like Facebook, Instagram, TikTok; leverage best-in-class tools such as Hootsuite for optimization. Monitor performance metrics and continuously adapt for peak ROI. CRM & Email (HubSpot): Daily engagement with HubSpot, managing intricate automations, and targeted emails. Strategize and execute newsletter campaigns and automated sequences, ensuring content relevancy and audience engagement. Performance & SEO: Direct extensive paid campaigns across Google Ads, Facebook, Snapchat, TikTok for multifaceted objectives. Champion in-house SEO initiatives, embracing rigorous link building, on-site and off-site techniques to bolster organic rankings. Creative & Design: Collaborate intensively with the creative brigade to craft compelling visuals spanning campaigns to websites. Steer UX/UI design direction for digital assets, guaranteeing optimal user journeys. Offline Marketing: Seamlessly integrates offline tactics with digital, ensuring brand resonance. Oversee meticulous OOH advertising, from inception to strategic placements. Project Management: Commandeer diverse digital initiatives, embracing agile methodologies. Foster collaborations, ensuring cohesive alignment with overarching business goals. AI & Web 3.0: Facilitate enlightening Web 3.0/AI workshops for businesses, unveiling the power of modern tech. Implement AI in marketing strategies, reaping benefits like enhanced segmentation, predictive analysis, and bespoke campaigns.

Develop and implement comprehensive marketing strategies to promote PSG Football Academy programs and services across the UAE. Create engaging content for social media platforms, website, email campaigns, and other marketing channels to attract parents and players. Collaborate with the management team to identify target audiences and refine marketing messaging accordingly. Manage and analyze marketing data and metrics to track campaign effectiveness and optimize marketing efforts. Cultivate partnerships with schools, sports organizations, and community groups to expand the reach of the academy. Coordinate promotional events, tournaments, and open days to showcase the academy's facilities and programs. Stay updated on industry trends, competitor activities, and best practices to continuously improve marketing strategies. Lead and mentor a team of marketing professionals to ensure cohesive execution of marketing initiatives.

Responsible for Kuwait, UAE, Jordan, Egypt and KSA.

- Regional head of the e-commerce business across UAE, KSA, Kuwait, Jordan and Egypt.

- Developing the eCommerce department from scratch into a fully-fledged organization for ANDS.

- Leading eCommerce strategy, route to market, supply chain demand planning and service, customer performance, performance marketing, and quality of online presence.

- Partner with e-Commerce Market place to grow our category ( product listing) and optimizing with E-retail media.

- Responsible for full e-commerce P&L, owning total e-budget including performance marketing spend

- Responsible for driving the Digital growth & fully integrated strategy.

- Driving eCRM strategy, data analysis and eCRM activation approach.

- Improving the omnichannel approach to our consumers in the Cluster.

- Delivering UX and User Journey enhancements via A/B and MVT testing.

- Driving SEO optimizations for content and campaigns.

- Executing harmonization of the Delivery to Customer supply chain funnel.