Description

As a seasoned UI/UX design professional with PMP and ITIL 4 certifications, I seamlessly blend creative vision with strategic project management. My expertise extends to front-end development, ensuring designs not only captivate visually but also provide an intuitive user experience.

In previous roles, I led cross-functional collaborations to translate business requirements into visually striking designs, consistently exceeding user expectations. Known for proactive problem-solving, adaptability, and attention to detail, I thrive in dynamic environments, delivering projects on time and within budget.

My passion for innovation includes staying current with industry trends, ensuring solutions are not only contemporary but also future-proof. In summary, I offer a unique skill set that combines design creativity, project management proficiency, and front-end development skills, making me an invaluable asset for driving project success and organizational growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Dubai (up to 50km), Abu Dhabi Island and Internal Islands City (up to 50km)

Bictorys
Head of Product Design
April 2023 - Today (3 years and 2 months)
United Arab Emirates
Design Leadership:
. Strategy: Lead the overall product design vision for Bictorys, ensuring alignment with company goals, focusing on financial inclusion and omnichannel payments.
. Design System: Establish and maintain a scalable design system to ensure consistency across Bictorys' platforms (web, mobile, in-store).
. Remote Collaboration: Implement tools and processes for seamless collaboration across design, development, and business teams in different time zones.

User-Centered Design:
. Research & Discovery: Conduct user research remotely, focusing on the african market to uncover pain points and opportunities.
. Prototyping: Develop wireframes, prototypes, and high-fidelity designs for testing with users and stakeholders.
. User Testing: Lead remote usability tests and gather feedback to improve product experiences. Cross-functional Collaboration:
. Team Alignment: Work closely with product managers, engineers, and stakeholders to ensure design objectives are well-communicated and fit into development cycles.
. Regular Syncs: Organize daily, weekly, or bi-weekly meetings to ensure alignment with business goals and design progress.

Stakeholder Management:
. Presentations: Prepare and present design strategies to stakeholders, explaining design rationale.
. Feedback Loops: Set up feedback mechanisms with the Bictorys team in Senegal to ensure designs align with market needs. Product Iteration:
. Ongoing Improvements: Continuously gather user feedback to refine and improve the Bictorys payment solution, ensuring it remains user-friendly and scalable.

Tools & Processes for Remote Work: . Communication: Use Microsoft Teams and Google Meet for meetings.
. Design: Use Figma for collaborative design work.
. Project Management: Use Jira to manage design and development tasks, ensuring timely delivery.
User Experience (UX) Design Design Thinking Team Performance Management Agile Methodologies User Experience Design User Interface Design Scrum Kanban Wireframing Prototype Figma Adobe XD Adobe Photoshop Canvas
New North
Digital Design Manager
August 2022 - Today (3 years and 10 months)
Dubai - United Arab Emirates
Develop intuitive user experiences and visually appealing interfaces. Apply design thinking methodologies for ideation and iteration. Collaborate with cross-functional teams and stakeholders. Maintain design consistency through a design system. Lead design projects and manage timelines. Create engaging UI animations, graphics and videos. Utilize data insights to drive design decisions. Develop design strategies aligned with business goals. Prepare design documentation for development.
New North
Digital Design Manager
August 2022 - September 2024 (2 years and 1 month)
Dubai - United Arab Emirates
Develop intuitive user experiences and visually appealing interfaces. Apply design thinking methodologies for ideation and iteration. Collaborate with cross-functional teams and stakeholders. Maintain design consistency through a design system. Lead design projects and manage timelines. Create engaging UI animations, graphics and videos. Utilize data insights to drive design decisions. Develop design strategies aligned with business goals. Prepare design documentation for development.