Description

I help businesses grow in the beauty, fashion, healthcare, technology, sports, lifestyle, and entertainment industries.

My Expertise:

Tailored global marketing strategies to drive growth
Successful brand launches in new markets
High-performance digital campaigns: SEO, SEA, content marketing
Strong and engaging brand identity
Website redesign and e-commerce sales optimization
Customer loyalty and upsell programs
Analysis and tracking of relevant KPIs

What my clients appreciate:

Clear strategic vision and concrete solutions
Creative and innovative approach
Clear and effective communication
Total commitment to your success

Contact me today to discuss your needs and explore how my expertise can help you achieve your goals.

Visit my website to learn more about my background and accomplishments:

Together, let's build an exceptional success story for your brand!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

Self-Employed
Marketing Consultant
CONSULTING AND AUDITS
November 2023 - Today (2 years and 7 months)
Dubai, United Arab Emirates
Develop customized marketing strategies for diverse clients, leveraging in-depth expertise in market analysis, brand strategy, and campaign execution.
Marketing Growth Strategy Go-to-Market (GTM) Strategy Communication strategy
FitRepublik & Studiorepublik
Head of Marketing
SPORTS
April 2019 - November 2022 (3 years and 7 months)
Dubai, United Arab Emirates
Conceived and implemented a 360-degree marketing strategy for sports and wellness facilities, encompassing digital and traditional channels.
Led the successful launch of StudioRepublik and steered its continuous growth.
Managed sales initiatives and established targets and KPIs for optimal performance.
Oversaw the IT roadmap for web platforms, e-commerce, and customer applications.
Headed the UX/UI team to enhance usability and conversion rates.
Devised digital strategies including SEO, Facebook Ads, and Google campaigns, focused on optimizing lead generation and performance metrics.
Achieved a 20% increase in lead generation and a 30% growth in sales.
Go-to-Market (GTM) Strategy Marketing Social media Branding Digital Marketing Commercial strategy
Benchmark Creative Labs
Deputy Managing Director
PHARMACEUTICALS INDUSTRY
July 2016 - January 2019 (2 years and 6 months)
Dubai, United Arab Emirates
Created and implemented marketing plans for healthcare products in the Middle East.
Led a team of 10, overseeing brand strategies, in-store activations, and digital campaigns.
Developed the launch strategy for Revo, a SaaS platform for the pharmaceutical industry.
Managed P&L, ensuring financial stability and project profitability.
Launched 20 new products and managed 15 events, securing a $600K annual contract.
Events Branding Creative Product Strategy