Description

With over 20 years of leadership experience across the global automotive, industrial, and mobility sectors, I support companies and investors in navigating complex market dynamics, building future-ready strategies, and executing high-impact transformations across Europe, the Middle East, and Africa.

Through my platform, eMotion Ventures, I work closely with OEMs, distributors, mobility startups, family offices, and institutional partners to accelerate commercial performance and enable strategic growth. My approach combines industry insight, operational know-how, and a pragmatic, delivery-focused mindset.

I specialize in:

• Go-to-Market Execution: Launching new brands and business units with tailored market strategies, regulatory guidance, and operational frameworks

• EV & Mobility Readiness: Supporting electrification programs, network design, and infrastructure planning for public and private stakeholders

• Commercial Performance: Driving sales excellence, CRM transformation, customer lifecycle optimization, and retail network restructuring

• Strategic Expansion & M&A: Identifying growth opportunities, forging partnerships, and supporting cross-border market entries and rollouts

Fluent in English, French, and Arabic, I operate seamlessly across diverse cultural and business environments, leveraging a global network and a sharp focus on results.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Dubai City (up to 50km)

AL-FUTTAIM
Director, Lexus Brand
AUTOMOBILE
November 2023 - Today (2 years and 7 months)
Dubai - United Arab Emirates
• Matrixial management of all operations across the UAE (Sales & Marketing, Aftersales)
• Full P&L responsibility.
STELLANTIS – MIDDLE EAST & AFRICA REGIONAL OFFICE
Chief Marketing Officer & Head of Network Development & Training
AUTOMOBILE
December 2019 - February 2021 (1 year and 2 months)
• Deployment of 30 e-Commerce platforms in 2020. Industry leading initiative in 2020 in MEA.
• E-Commerce contribution of 1 % of total MEA Region sales in 2020 (+1500 vehicles)
• Incremental 2.5M EUR through Pricing and Fixed Marketing tasks
• Efficiency gain of -50% in cost per lead while increase lead generation by +25% in 2020.
STELLANTIS – MIDDLE EAST & AFRICA REGIONAL OFFICE
Managing Director Sub-Sahara Africa
March 2021 - November 2023 (2 years and 8 months)
Morocco
• Management of 41 countries across the African continent for the 14 brands of the group.
• Strategic steering of the Nigeria based joint venture with Dangote Industries Director as Member of the Board.
• "Revival" of African Assembly plants
• Responsibility includes, sales, after sales, marketing & PR animation of Stellantis importers and manufacturing road map definition and operational handling.
• Special project assigned by the global board: Middle East & Africa pick up & Industrial Projects Development coordination. Includes the 360° launch of the new Peugeot Landtrek across the MEA region & the manufacturing coordination of a new Tunisia based assembly plant.
• Co-piloted the first ever Stellantis Venture Capital Fund, that led to the acquisition of Auto24 (Pre-owned marketplace and vehicle importation / distribution), as well as the acceleration of Air Mobility with Archer Group, and other 2-wheeler and e-Mobility acquisition initiatives.