Asmae Fahoum, eCommerce Consultant

Description

Strategic and results-driven digital leader with over 18 years in eCommerce and digital across luxury retail, fashion, beauty, electronics and hospitality.
Recognized for driving multi-million $ ecommerce business, building multi-cultural teams and shaping digital transformation programs.
Proven expertise in digital commerce, omnichannel, customer experience, digital product management and program management.
Skilled in influencing C-Level, managing P&L and aligning technology innovations with brands’ strategic vision.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km), Abu Dhabi (up to 50km), Sharjah (up to 50km)

Soleil Consultancy
eCommerce and Digital Consultant
E-COMMERCE
July 2023 - Today (2 years and 11 months)
Dubai, United Arab Emirates
- Consulting in eCommerce strategy and digital transformation.
- Consulting in ecommerce operations and business processes
- Project management
- Product management
- Consulting in digital marketing
Product management Profit & Loss Digital Transformation Strategy Agile Project Management ecommerce strategy
Trafalgar luxury group
Head of eCommerce and Digital
E-COMMERCE
April 2020 - July 2023 (3 years and 3 months)
Dubai, United Arab Emirates
- eCommerce business development: P&L, business plan, business agreement negotiation, ecommerce business strategy
- Digital transformation: digital transformation strategy, business processes, digital structure, digital product roadmap
- Team and talents management
ecommerce strategy Team management Digital Transformation Strategy Business Plan Development Profit & Loss
Chalhoub group
Head of eCommerce
E-COMMERCE
January 2017 - December 2019 (3 years)
Dubai, United Arab Emirates
- eCommerce strategy and business development
- eCommerce trading and digital marketing
- eCommerce operations
- Digital transformation
- Agile product management
- Product Management
- Team management
E-Commerce Strategy E-commerce Agile Project Management Product management Performance Marketing

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Master in Business Administration
IAE de Paris
2013
Business Administration, Strategy, Marketing, Finance, HR, Communication
Computer science Engineer
Ecole Mohammedia d'Ingenieurs
2006
Computer science engineering

Scrum Master
Scrum alliance
2011
Product Strategy Web project management Agile Methodologies Backlog Management Agile Scrum Scrum Gestion de projet agile Project Planning IT Project Management Product roadmap
Certified Professional Co-active Coach
Coaching Training Institute
2024
https://www.credly.com/badges/291427ca-962f-48a0-9876-08902ed1b2f3
Coaching and mentoring Team Building Leadership and Team Management Team Leadership Thought Leadership Leadership Coaching Renforcement des compétences en leadership Coaching individuel Executive Coaching

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Product Manager