About Anum
English
Native or bilingual
Urdu
Fluent
Gujarati
Basic
Can work on-site
Dubai (up to 50km)
Experience
- AdidasIntegrated Business Planning ManagerJanuary 2022 - December 2024 (2 years and 11 months)• • Managed integrated business planning for €3B revenue portfolio across EM & South-east Asia• • Led IBP25 process implementation as market Power User (testing, training, continuous improvement)• • Automated inventory reporting processes and optimized stock levels across regions• • Served as primary IBP data expert for regional and global stakeholders• • Analyzed demand plans and adjusted forecasts for optimal business outcomes• • Conducted IBP training workshops and supported process improvements• • Participated in global business reviews and defended regional business plans
- ADIDAS GROUPManager Business DevelopmentJune 2025 - Today (1 year)Dubai - United Arab Emirates• • Lead strategic growth initiatives and revenue expansion projects• • Develop data-driven business cases for high-impact opportunities• • Collaborate with stakeholders to execute growth strategies from concept to implementation
- AdidasManager Analytics & Projects (CTC)January 2025 - May 2025 (4 months)Short-term assignment focused on analytics optimization & strategic project delivery for the analytics arm if the Brand team
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Education
- MScHeriot Watt University2017MSc
- ACCA AffiliateChartered Accountants2012ACCA Affiliate