About Anuj
Dynamic and results-driven sales leader with over three decades of expertise in the FMCG industry, specializing in Go-To-Market
strategies and Key Account Management across both B2B and B2C. Proven track record of developing, both Local and Export markets, surpassing sales and profit targets through exceptional sales forecasting, process optimization, and customer retention strategies. Adept at motivating and developing high-performing teams, enhancing customer experiences, and driving operational excellence. Experienced in collaborating with national partners, managing key accounts, and launching successful marketing campaigns.
Possesses advanced proficiency in MS Office Suite, Advanced Excel, and PowerBI, leveraging a data-driven approach to sales and
business intelligence. Committed to exceeding growth targets, optimizing performance, and fostering innovation in competitive
markets.
Hindi
Native or bilingual
English
Fluent
Can work on-site
Dubai City (up to 50km)
Experience
- Agthia, Dubai, UAENATIONAL BUSINESS MANAGERJuly 2022 - Today (3 years and 11 months)Al Agthia Al Libnania Supermarket, Sharjah, United Arab Emirates• Spearheaded Yoplait operations across UAE, optimizing demand planning, SKU/category/customer analyses, and controlling wastage.• Developed BI sales performance reports for senior management, providing insights into trends and projections.• Directed daily sales operations, overseeing hiring, training, and implementing process improvements that increased productivity and cut costs by 11%.• Established and enforced policies for promotions, returns, and distribution of promotional materials, enhancing efficiency.• Led periodic reviews with department heads and collaborated with marketing to launch campaigns, driving sales growth by 43%.• Analyzed key sales metrics and competitor activities, identifying improvement areas that boosted performance by 8%.• Monitored KPIs like cost per drop and average order value, ensuring operational efficiency and quality service levels.• Motivated the sales team of over 50 employees to achieve targets and expanded the professional network through relevant activ ities and events.• Directed the launch of the first export market of Djibouti
- DubaiKEY ACCOUNT MANAGERMay 2012 - June 2022 (10 years and 1 month)Al Agthia Al Libnania Supermarket, Sharjah, United Arab Emirates• Led a team of Merchandising Supervisors, Key Account Executives, and Merchandisers to implement customer-specific business plans across Dubai, Sharjah, and NE, driving 14% growth.• Negotiated and secured Business Development Agreements, executing sales initiatives that surpassed volume growth targets by 20%.• Ensured comprehensive distribution coverage through unique marketing programs, enhancing market penetration by 6%.
- AgthiaAREA SALES MANAGERMay 2009 - April 2012 (2 years and 11 months)Dubai - United Arab Emirates• Led Capri Sun operations in Dubai and Sharjah with a team of six, achieving 7% market growth in Traditional Trade and Institutions.• Managed market receivables and executed trade promotions and BTL activities, increasing sales by 6%.• Trained and developed the sales team, consistently achieving sales targets.
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Education
- POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT,Symbiosis Distance learning CentrePOST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT,
- BE IN CHEMICAL ENGINEERING,MS Ramaiah Institute of TechnologyBE IN CHEMICAL ENGINEERING,
Skill set
Categories
- Other