About Ankita
How does a brand turn real consumer behaviour into clear opportunities for growth?
I’m an insight-led brand strategist with experience across qualitative research, cultural understanding, and brand strategy. I help teams translate what people feel, do, and believe into sharp positioning, focused communication, and meaningful growth pathways across FMCG, beauty, lifestyle, BFSI, and design-driven businesses.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ormax WhatNextInsights PlannerJune 2025 - Today (1 year)Mumbai, Maharashtra, India
- Shaped consumer and cultural understanding for luxury and lifestyle brands such as Ritu Kumar, Harley Estate, Kothari Manufacturing Ltd
- Uncovered how aspiration actually shows up in purchase decisions, beyond surface signals of luxury.
- Built decision frameworks to evaluate brand stretch and adjacent category opportunities.
- Identified white spaces by reading culture, trends, and competitive behaviour together.
- Turned insight into clear positioning direction and go-to-market choices.
- Contributed to business development through outreach to prospective clients and proposal inputs.
- Jigsaw Brand ConsultantsInsights PlannerMay 2024 - April 2025 (11 months)Mumbai, Maharashtra, India
- Decoded consumer motivations and cultural tensions across FMCG, beauty, retail, and BFSI such as Kotak, Ponds, GAL, Love Beauty & Planet, ITC Sunrise Masala, Snapdeal and more.
- Helped brands move from data to clarity through insight synthesis and strategic framing.
- Identified growth white spaces by connecting consumer insight with category context.
- Designed research tools that answered real business questions, not generic curiosity.
- ZZArchitectsClient Experience ManagerMarch 2023 - August 2024 (1 year and 5 months)Mumbai, Maharashtra, India
- Built and led the marketing function, shaping brand positioning, content strategy, and visual language for sub brand of one of the most high-end architecture firms.
- Acted as brand strategist and creative lead, overseeing content shoots, messaging, and design direction.
- Worked closely with founders on decisions related to brand visibility, storytelling, and growth.
- Developed website and marketing strategy to strengthen brand presence.
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Education
- Master of CommerceUsha Pravin Gandhi College (Mumbai University)2022Master of Commerce
- Bachelor of Management StudiesUsha Pravin Gandhi College (Mumbai University)2020Bachelor of Management Studies