Description

I’m driven by the impact that data and technology can have on people’s lives.

I help organizations implement data strategies, AI-driven solutions and governance frameworks to transform the Business and achieve operational excellence.

For 12 years at top consulting firms, I've combined hands-on Tech experience with Business acumen across the Real Estate, Retail, Telecom, and Banking sectors. I had the privilege to lead major digital and data transformation programs with high-impact delivered and exceptional team spirit.

My mindset is to constantly seek opportunities to grow and innovate to solve complex business challenges with data.

Specialties:

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Artefact
Manager
November 2021 - Today (4 years and 7 months)
Dubai - United Arab Emirates
Public Sector
- Led the development of the data vision and strategy across core business activities
- Defined the target operating model and data architecture, and established the 3-year data transformation roadmap along with initiatives budgets

Real Estate Group
- Led a team of 16 to develop the Group data strategy across customer and product lifecycles, delivering 20+ advanced Data & AI use cases
- Implemented a large-scale change management program ensuring full adoption of data insights in business processes (56M AED in annual profit achieved)

Real Estate Group
- Designed and implemented a comprehensive data governance framework and data operating model across the group
- Led a team of 13 to establish a Data Factory, design, industrialize and handover 15+ Data & AI use cases across 3 Business Units
The Boston Consulting Group - BCG
Senior Consultant
April 2019 - October 2021 (2 years and 7 months)
Paris, France
Luxury Goods Group
- Developed business cases for the integration of customer-centric data from fragmented regional ecosystems into a worldwide central data platform unifying customer experience and insights globally
- Defined the migration strategy, target operating model, roadmap of initiatives, drafted the implementation program RFP, and onboarded the vendor

Oil & Gas Group
- Defined data requirements, target data architecture, and operating model for the creation of Digital Twins at oil and gas extraction sites across 10 countries
- Produced the RFP detailing the full implementation program

Retail Group
- Defined the 3-year and 5-year strategic vision for next generation Sales capabilities powered by Data & Tech
- Designed the target architecture, operating model and ramp-up plan for FTE requirements
Accenture
Senior Consultant
March 2015 - March 2019 (4 years and 1 month)
Paris, France
BNP Paribas
- Led a team of 5 to design and implement Data Management and Governance solutions on the central Data platform mutualized between 3 European Retail banking entities
- Defined requirements and developed procedures to ensure optimal Data Quality on the platform for all types of data ingested

Liberty Global
- Led a team of 6 to design and implement Big Data analytics use cases for the supervision of Mobile networks and IPTV platforms performance in 7 European countries
- Defined functional and technical architectures, use cases implementation roadmap, and industrialized the end-to-end solutions in production

Crédit Agricole Group
- Designed Group Data Platform architecture transformation to host new Digital banking services for 40 regional entities
-Defined the platform evolution roadmap and the target operating model between Data, IT and Business departments

M6 Group
- Implemented a recommendation engine based on a Machine Learning model to customize video content for every user, improving watch time and advertising profitability
- Expanded the solution on all group replay platforms and optimized data processing to run 15X faster