Aizhan Ismailova

(Operates theme parks such as Ferrari World, Warner Bros etc., 3 000+ employees) Abu Dhabi, UAE

• Coached and led 3 junior Data Analysts in the team.

• Provided actionable insights to top management and clients based on data from various sources (GA4, DB, surveys etc).

• Built the Recency, Frequency, and Monetary Value Model and automated scripts by complex SQL queries for customer segmentation project.

• Led BI projects from End-To-End (Requirements gathering, UAT sign-off, scheduling refresh timings, sup port etc).

• Built various dashboards using complex DAX (Power BI), and advanced calculated field formulas (Tableau).

(Operates theme parks such as Ferrari World, Warner Bros etc., 3 000+ employees) Abu Dhabi, UAE

• Optimized the recurrent report production timing from 4 hours to 30 min by optimizing the report using both Tableau and Power BI

• Tested statistical hypotheses to evaluate the impact of projects (park timings, Annual Pass promotion, FacePass usage, etc).

• Provided technical documentation for the Data Engineering team and business (Finance, F&B and Retail, Yas Concierge, Ticketing Departments).

• Conducted reconciliation analysis investigation and daily Data Quality check for revenue and attendance metrics.

• Led product support for a survey platform integration.

• Built, provided QA and UAT for dashboards, and provided insights for cross-functional teams using Tableau, Power BI.

• Provided ad-hoc analytic reports to management and business based on data from various sources (GA4, DB, surveys, etc).

(The largest retail chain in CentralAsia, 150+ stores, 12 000+ employees) Almaty, Kazakhstan

• Integrated Symphony RetailAI IT Forecasting Module into existing Data flow pipelines. Reduced the project implementation time from 6 months to 4 months.

• Analyzed data by SQL Oracle, and tested statistical hypotheses to increase forecast accuracy. Increased accuracy by 15%.

• Provided insights and technical documentation for IT team.

• Visualized and provided insights for non-technical teams using Power BI.

• Coordinated IT team to fix system bugs and do additional developments of the product.