ABAbout Affan Bin
A market research and commercial strategy expert with experience at top consulting firms and corporations. At present, I lead E-Commerce and Distribution business development at a Fortune 500 company. in freelance capacity, I have helped more than 50 startups in the eCommerce, energy, and SaaS domains raise up to US $5M in pre-Seed to Series A financing - supporting on topics ranging from commercial strategy and business model innovation to pitch decks and financial model creation. I have also collaborated with VC / PE and corporate venture teams.
My focus is largely on Asian and Middle Eastern markets as I have spent more than 10 years of my professional life across these regions. On the academic side, I am a CFA charter holder with an MBA in Entrepreneurship from HEC Paris.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Schneider ElectricDirector, E-Commerce and Distribution, Power ProductsE-COMMERCESeptember 2021 - Today (4 years and 9 months)Hong Kong, Hong Kong SAR China
- Leading category management / business development for low voltage products together with development and deployment of panel builder persona experience on E-Commerce
- Led creation of e-listing catalogs, customer persona based digital marketing campaigns and advanced content; grew E-Commerce business by 2.5x in 4 years while delivering 10% avg. annual growth in offline Distribution
- Formed and led a squad team to enrich panel builder experience on Schneider Electric eShop Marketplace; rolled out features including application based shopping, request for quotation, and AI based smart ordering
- Led successful deployment of the first-ever specialization program for electrical distribution partners with 2M€ incremental business across three pilot countries
- Worked with corporate ventures team to explore eCommerce related start-up investment / partnership opportunities
- Schneider ElectricDirector, Residential Segment Strategy, Home & DistributionCONSULTING AND AUDITSOctober 2020 - August 2021 (11 months)Hong Kong, Hong Kong SAR China
- Led residential segment strategy formulation focused on emerging trends, including de-urbanization, working from home, aging in place, safety, and personalization to boost revenues from offer mix enrichment and volumetric expansion.
- Drove investment discussions around closing critical offer gaps, future offer launches, and existing offer adaptations and enhancements linked to customer value props.
- Performed ambition-setting at the country level for segment sales based on pricing actions, new offer roadmap, and new channel efforts. Followed up on progress as part of quarterly business reviews to identify reasons for over/underperformance.
- Led squad teams to explore and incubate disruptive projects linked to boosting residential segments' revenue growth, such as identifying new channel partners, direct customer types, and new modes of selling.
- Contributed to preparing the residential segment M&A strategy and participated in meetings with potential acquisition targets in the home energy management, residential facility management, and home automation space.
- Schneider ElectricSenior Manager, Strategy, Home & DistributionCONSULTING AND AUDITSDecember 2017 - September 2020 (2 years and 10 months)Hong Kong, Hong Kong SAR China
- Led strategy deep dive for the division to grow the business by €1.6 billion in incremental revenue with focus on home energy management, e-commerce scale-up, and channel partner digitization
- Led the preparation of the annual tactical plan presented to the country presidents and business VPs in top countries for the successful execution of long-term strategic initiatives
- Contributed to the annual market review (AMR) exercise to estimate the addressable market for the division's offers and market share by product line in the top countries
- Prepared the first software and AI strategy for the business along with the software M&A strategy including detailed criteria for screening tech companies
- Prepared market intelligence files on key competitors to map competitor's strengths and weaknesses on offers, channels and digital experience; performed scenario analysis to understand potential threats
Recommendations
Be the first to recommend Affan Bin
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBAHEC Paris2017Specialization in Entrepreneurship
- CFACFA Institute2012Corporate Finance and Investment Advisory
Certifications
- Subscription Business Model CertificateINSEAD2023
- Marketing of the Future CertificateINSEAD2022