Zeyna Aswad

• Led end-to-end HR operations for all business units, including expatriate services, payroll administration,

• Developed and implemented a revamped Talent Acquisition Strategy, streamlining recruitment processes and policies to improve efficiency, and successfully transitioned from external agencies to in-house recruitment channels and tools.

• Led end-to-end hiring and onboarding for 200+ employees at various levels, ensuring smooth integration and positive employee experience.

• Designed and launched a structured HR Induction Program encompassing pre-joining, first week, and post-joining phases to support seamless employee onboarding.

• Directed the full-cycle selection and deployment of ATS and HRMS systems, driving effective integration with HR operations.

• Reviewed company policies comprehensively and delivered strategic recommendations to enhance HR governance.

• Executed the timely transfer of 50+ employees between entities under tight deadlines, ensuring operational continuity and minimal disruption.

• Managed end-to-end HR and Employee Relations for a workforce of 300+ employees across 20+ departments, including Shared Services, Studio Operations, and Technology teams.

• Led a zero-based manpower planning and workload analysis exercise to optimize resource allocation and support future workforce planning.

• Spearheaded the implementation of SAP SuccessFactors (RCM, EC, PMGM) and HumanForce, ensuring seamless integration of core HR, performance, and time management systems.

• Oversaw the recruitment of 80+ hires across all levels—including Director roles—delivering timely, business-aligned talent acquisition across diverse technical and functional teams.

• Resolved complex employee relations matters, including critical grievance cases and internal investigations, in coordination with the Legal Department to ensure fair and compliant outcome.

• Led the HR function for 400+ employees across three UAE offices (Dubai, Abu Dhabi, DIFC), managing a team of five and driving HR strategy and operations.

• Revamped the onboarding and Buddy Program, introduced structured career checkpoints, and enhanced the overall new joiner experience.

• Initiated a full policy and SOP review across Middle East offices, advising leadership on local labor law changes and implementing efficient workflows through the new HRM and Workspace systems.

• Designed and facilitated employee feedback mechanisms (HR Clinics, focus groups, business buzz meetings, surveys) and used data insights to inform retention and engagement strategies.

• Drove internal communication, performance management support, employer branding efforts, and employee engagement through CSR, cultural, and wellness initiatives.