About Yurii
I build content strategies and systems for B2B SaaS and tech companies.
I’m originally from Lviv, Ukraine 🇺🇦 and now based in Gijón, Spain 🇪🇸. I started in journalism, so I care more about clarity than jargon, and I still work that way in tech.
Over ~10 years across media and marketing (5+ in media, 4+ in B2B), I’ve led content across SEO, demand generation, and product marketing. I work best with complex products that need to be translated from “specs and standards” into clear stories for decision-makers.
Right now I lead content at SDC Verifier, an engineering software company for structural verification and standards compliance. I own:
– Long-form and technical content
– SEO and content operations
– Case studies, webinars and sales enablement
A few recent outcomes:
– +134% organic traffic and +79% qualified leads in 12 months by fixing funnels, not just publishing more content
– Turned engineering use cases into case studies, webinars and email flows that show up in the sales pipeline
– Built content ops (briefs, workflows, reporting) so content is a system, not ad-hoc heroics
Day to day, I:
– Map content to the buyer journey and revenue goals
– Ghostwrite for founders and subject-matter experts
– Turn standards and technical docs into content decision-makers actually read
– Work closely with product, sales and engineering so content is used, not ignored
I’m on the path to Head of Content with a growing focus on product and growth marketing. Open to select freelance or advisory work with B2B SaaS and technical products.
I don’t work with adult content, gambling or crypto exchanges. I don’t collaborate with businesses from Russia or Belarus, or those partnered with them.
If you’re in Gijón and want to talk content, funnels or marketing experiments over coffee or cider — reach out ☕
English
Fluent
Ukrainian
Native or bilingual
Polish
Conversational
Can work on-site
Gijón (up to 50km)
Experience
- SDC VerifierSenior Content Marketing ManagerJanuary 2024 - Today (2 years and 5 months)Gijon, AS, SpainEngineering software for structural verification and standards complianceLed full-funnel content strategy across SEO, demand generation, and product marketing Increased Google Search sessions by 134% year-over-year (from 44,807 to 104,879) Improved engaged sessions by 93% in 2024, totaling over 50,500 sessions Contributed to 79% year-over-year growth in qualified leads through data-driven content initiatives Boosted tracked content events by 142% through optimized engagement strategies Built scalable systems for technical blogs, use cases, product content, and case studies Collaborated with product and engineering teams on cross-functional messaging alignment Managed SEO operations and internal editorial workflows for long-form and in-product content
- SaaS Service - GlockAppsContent LeadJune 2023 - November 2023 (5 months)Warsaw, PolandB2B SaaS platform for email deliverability and inbox monitoringDeveloped and executed product-led content strategy aligned with SEO and growth targets Created long-form, educational content to support inbound marketing and lead acquisition Aligned messaging with product and design teams to ensure consistency and technical clarity Maintained editorial calendar and managed blog publishing workflow
- The Cultural Heritage FoundationChief EditorMarch 2022 - September 2022 (6 months)Warsaw, PolandNonprofit organization supporting multilingual cultural and educational platformsRevamped content for 5 website projects to enhance user engagement, ensuring quality standards and aligning content with the organization's mission.
Recommendations
Be the first to recommend Yurii
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Publishing and EditingUkrainian Academy of Printing2019Publishing and Editing
- Publishing and EditingLviv Polygraphic College UAD2014Publishing and Editing