Description

I am a distinguished telecom professional with 32 years of diverse experience in corporate business performance, corporate strategy, PMO, sustainability, customer experience, and more. With a proven track record of leading cross-functional teams, managing complex assignments, and supporting CEOs and C-suite executives.

As Vice President of Business Performance & Corporate PMO at Etisalat, I played a key role in overseeing corporate performance, driving strategic initiatives, and formulating the company’s 5-year business plan and annual operational plans. My leadership in areas such as quality performance improvement, cross-functional processes and policies, and sustainability strategies has contributed to Etisalat’s success.

I also led the development of Etisalat’s first 5-year sustainability strategy, overseeing ESG assessments and carbon reduction strategies. His deep knowledge in regulation, business excellence, and customer experience has helped elevate operational performance and ensure the effective delivery of strategic initiatives.

I recently became an Advisory Board Member at the College of Economics & Management at Al Qasimia University, where I contribute my vast expertise to shaping future business leaders and economic strategies.

Languages

Arabic
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Collage of Economics & Management, Al Qasimia University
Advisory Board Member
January 2025 - Today (1 year and 5 months)
Sharjah city, United Arab Emirates
Achievements/Tasks
Providing strategic guidance to the College of Economics & Management that serves as a bridge between academia and industry.
Etisalat UAE
Vice President Business Performance & Corporate PMO
July 2007 - August 2023 (16 years and 1 month)
Achievements/Tasks
• Spearheaded the implementation of a performance-driven culture at Etisalat-UAE, aligning with group objectives by leading the Business Performance function. Overseeing the design, assessment, monitoring, and reporting of the performance dashboards of Etisalat's level 1 executives, strategic and CXO level initiatives, and key operational indicators that span across all UAE business lines.
• Overseeing the analysis and reports production for both internal and external stakeholders, e.g. Board reporting, UAE Annual report, CEO content in Capital Markets Day, selected TDRA reports, etc.
• Overseeing the development and enhancement of cross-functional Processes & Policies, including processes' automation to ensure processes' effectiveness and efficiency.
• Led the Corporate Project Management Office (CPMO), overseeing the execution and monitoring of strategic initiatives to ensure timely delivery and alignment with corporate objectives. Directly managed high-impact special assignments requiring strategic oversight.
• Founded and led Etisalat UAE's first Strategy team, spearheading the development of the 5-Year Strategic Business Plan and the Annual Operational Plan. Ensured enterprise-wide strategic alignment, including communication, execution, and performance measurement through impact KPIs.
• A member of a special project team that designed and executed the establishment of Etisalat Group in 2009. It has concluded the design of Group structure, roles & responsibilities and governance; in addition to designing new group and OpCo's strategies, identifying new synergy areas/business opportunities across the group, and setting group KPIs and targets.
• Leading the development of first Etisalat 5-year Sustainability Strategy that includes gap assessment activity, ESG rating assessment, reviewing/enhancing and/or developing ESG-related policies & procedures, carbon emission reduction strategy.
WORK EXPERIENCE
Etisalat
Head of Operations - Regulatory Affairs
December 2004 - June 2007 (2 years and 6 months)
United Arab Emirates
Achievements/Tasks
Reviewing the Regulator Policies and assisting Etisalat to comply with the Regulatory obligations by developing comprehensive
understanding of existing Regulation framework.
Managing the submission process with the Regulator for Requests for Information and other communications. Leading efforts related to preparing Etisalat's responses to various consultation documents issued by the Regulator on VoIP, Internet
Filtering etc. while keeping Etisalat's interest.
Consulting with Etisalat Marketing Department for the preparation of new pricing proposals or new product launches, assisting them
in anticipating the Regulator's response.
Participation in meetings with Regulator on some of issues such as Internet Security management, Free Trade Agreements (FTAs),
Numbering Policy, Frequency Management etc.
Member of Etisalat's Interconnection Steering Group Committee in the newly liberalized telecom market in UAE.
Leading and managing Etisalat Technical Team in talks with other licensed operator related to Interconnection between the two networks.