About Viktor
With over six years of experience, Viktor De Mulder has built his career around Design Thinking, a process he mastered during his studies and has since applied as his default way of working. Combining this mindset with an agile approach, he helps organisations move fast, work iteratively, and make the most of their resources to deliver market-validated solutions with real impact. His expertise spans Service Design, UX, and Strategy, with projects delivered across real estate, banking, insurance, sports, healthcare, pharma, telecom, government, and more.
In his most recent assignment, Viktor stepped briefly outside of his traditional Design Thinking focus, taking on the role of AI & Innovation Lead at 62Miles. There, he guided the group’s AI adoption strategy and supported the launch of Lab63, a spin-off focused on AI-driven marketing automation. This experience gave him a deep dive into how AI can reshape creative and strategic work, both internally and client-facing.
Curious and driven by challenge, Viktor now focuses on combining his core expertise in Design Thinking, Service Design, and UX with the possibilities of AI. His goal is to develop a hybrid methodology that allows organisations to design, adapt, test, and innovate faster, smarter, and more effectively in an increasingly digital world.
Dutch
Native or bilingual
French
Fluent
German
Conversational
Spanish
Conversational
English
Fluent
Can work on-site
Brussel (up to 50km)
Experience
- ATELIER BARSTFounderMay 2024 - Today (2 years and 1 month)Offering Ai-Infused Service Design and UX design. Also supporting Ai transformations on a strategic level and doing occasional custom Ai workshops that take companies past the hype and shows how they can actually use AI for their benefit.
- EliaSenior Concept DesignerENERGY AND UTILITIESMay 2024 - November 2024 (6 months)Brussel, BelgiumAs a member of the Watts Happening team, I led an in-depth analysis to understand why the platform was underperforming. This included user interviews, UX audits, and a review of content strategy to pinpoint where users were losing interest or struggling to grasp value. Based on these insights, I redefined the user flows and designed a new user experience that simplified interactions, improved clarity, and strengthened engagement with flexible energy.
- EY VODWDesign ManagerCONSULTING AND AUDITSJanuary 2018 - January 2023 (5 years)For five years, I worked as a consultant at EY, specialising in UX/UI Design, Service Design, Concept Design, Research, and Strategy within Design Thinking frameworks. My role spanned both internal initiatives and client-facing projects, where I not only delivered design expertise but also took on responsibilities as a Design Manager, guiding multidisciplinary teams and mentoring junior designers.Over this period, I contributed to more than 15 projects across diverse sectors, including real estate, banking, insurance, healthcare, pharma, telecom, and government. My assignments took me across multiple countries and cities, including London, Paris, Amsterdam, and Dubai, allowing me to adapt to different markets, cultures, and client expectations while ensuring solutions were strategically sound and user-centric.
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Education
- Master Advanced Design Management, Strategy & EntrepreneurshipElisava school of Design & Engineering2018'How do you start a business, and how do you succeed in one?'
- Master Product DevelopmentUniversity of Antwerp & Bauhaus University2017Industrial Design, the process of 'Design Thinking'.